Close this search box.

Table of Contents

Buying Power


Buying power, also known as purchasing power, refers to the amount of goods or services that one can purchase with a specific amount of money. In terms of finance and investing, it relates to the total cash or credit available to an investor for buying securities, commodities, or other financial assets. Changes in buying power may be influenced by factors such as inflation, income levels, and interest rates.


The phonetic transcription of the keyword “Buying Power” in American English is: /ˈbaɪɪŋ ˈpaʊər/

Key Takeaways

  1. Definition: Buying Power, also known as purchasing power, refers to the quantity of goods and services a person, business, or community can purchase. This is highly influenced by factors such as income, inflation, and the general state of the economy.
  2. Influence: Buying Power is a vital indicator of economic health. Changes in buying power, such as an increase or decrease, can significantly impact businesses, economies, and standards of living. A high buying power means consumers have more disposable income, encouraging more substantial economic growth.
  3. Fluctuation: Buying Power is not a fixed attribute; it can fluctuate based on numerous circumstances. Factors like inflation, deflation, economic stability, job security, wage growth, and cost of living can all affect a consumers’ buying power. Understanding these fluctuations can help businesses adjust their strategies accordingly.


Buying power, also known as purchasing power, is an important term in business and finance because it refers to the quantity of goods or services that one’s money can buy. It impacts the economy significantly as it directly correlates with consumption levels, inflation, and overall economic activity. If consumers have substantial buying power, it suggests a strong economy where money holds a lot of value, permitting consumers to buy more goods or services. Conversely, if buying power is low due to factors like inflation, high prices, or weak income, it can lead to decreased consumption, which can slow economic growth. Therefore, understanding buying power is crucial for both individuals and businesses in making financial, investment, and strategic decisions.


Buying power in finance and business refers essentially to the amount of money that an investor has available to purchase securities, equities, bonds, or other financial instruments. It is an integral part of trading and investing as it represents a trader’s capacity to secure assets. Buying power may take into account cash on hand, or more significantly, the potential to leverage existing investments to purchase additional securities on margin.The purpose of buying power is to give investors an accurate depiction of the capital available to them for investment actions. It allows them to analyze their financial capability, providing a clear picture of how much more they can invest without putting their financial health at risk. Moreover, it assists in making productive and strategic investment choices based on their available resources. Traders and investors constantly keep tabs on their buying power as it directly impacts their investment strategy and decisions. An increase or decrease in buying power affects their ability to add to their portfolio, shift investment directions, or capitalize on market opportunities.


1. Stock Trading: In the world of stock trading, a trader may have a buying power of $100,000 in his trading account. This amount refers to the total value of stocks he could purchase without borrowing money, considering all cash and value of securities in his account. 2. Consumer Retail: An individual goes into a car dealership to purchase a vehicle. Their buying power is determined by their savings, credit score, current income, and the loan terms they may be offered. If they have significant savings, a high income, and a good credit history, they will have a stronger buying power to negotiate and get a better deal.3. Real Estate Market: A property investor has $500,000 in cash and is looking to invest in the real estate market. His buying power is initially $500,000, but if he decides to use leverage (i.e., mortgages), his buying power could expand to $2 million or more, depending on the amount borrowed and the specific terms of the loan. This increased buying power allows him to purchase more or larger properties than he could with just the initial cash.

Frequently Asked Questions(FAQ)

What is buying power?

Buying power, also known as purchasing power, refers to the amount of goods or services a person, organization, or country can afford to purchase at a given time. It also refers to the amount of stock a trader can purchase without depositing additional funds in a margin trading account.

How is buying power determined?

Buying power for a trader or investor is generally determined by the amount of cash in their brokerage account plus the maximum amount of margin available to them based on their account size.

How does buying power affect an economy?

Buying power affects the economy in several ways. When people have more buying power, they are likely to spend more, which stimulates economic growth. On the contrary, decreased buying power can lead to economic contraction as consumers spend less.

What factors can influence buying power?

Various factors can impact buying power, including inflation, wages, interest rates, availability of credit, economic conditions and consumer confidence.

How does inflation affect buying power?

Inflation erodes purchasing power over time. It means that each unit of currency buys fewer goods and services. Therefore, higher rates of inflation can significantly reduce the buying power of consumers or investors.

Can my buying power increase?

Yes, an investor’s buying power can increase. This can happen due to deposit of funds into the account, profits from successful trades or an increase in the margin provided by the broker.

What is the difference between buying power and margin?

Buying power refers to the total capital that is available to be used for investment, considering both the cash and any available margin. Margin, on the other hand, is a line of credit extended by the broker to investors for the purchase of securities.

What happens when a trader exceeds their buying power?

If a trader exceeds their buying power, they may be subject to a margin call from their brokerage firm, which means the trader will need to deposit additional funds or sell off assets to meet the minimum margin requirement.

How does Buying Power affect stock trading?

Your buying power determines the amount of stock you can purchase in your account without depositing additional funds. Greater buying power can allow for larger or more frequent trades, potentially leading to more substantial gains or losses.

Related Finance Terms

Sources for More Information

About Our Editorial Process

At Due, we are dedicated to providing simple money and retirement advice that can make a big impact in your life. Our team closely follows market shifts and deeply understands how to build REAL wealth. All of our articles undergo thorough editing and review by financial experts, ensuring you get reliable and credible money advice.

We partner with leading publications, such as Nasdaq, The Globe and Mail, Entrepreneur, and more, to provide insights on retirement, current markets, and more.

We also host a financial glossary of over 7000 money/investing terms to help you learn more about how to take control of your finances.

View our editorial process

About Our Journalists

Our journalists are not just trusted, certified financial advisers. They are experienced and leading influencers in the financial realm, trusted by millions to provide advice about money. We handpick the best of the best, so you get advice from real experts. Our goal is to educate and inform, NOT to be a ‘stock-picker’ or ‘market-caller.’ 

Why listen to what we have to say?

While Due does not know how to predict the market in the short-term, our team of experts DOES know how you can make smart financial decisions to plan for retirement in the long-term.

View our expert review board

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More