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Better Business Bureau (BBB)


The Better Business Bureau (BBB) is a private, nonprofit organization that provides services and programs to assist consumers and businesses. It aims to promote an ethical marketplace by encouraging honest business practices and resolving consumer complaints. The BBB also provides business accreditation for companies adhering to its standards and rates them based on their reliability and integrity.


The phonetics of the keyword “Better Business Bureau (BBB)” is: ‘Better”: /ˈbetər/’Business”: /ˈbɪznɪs/’Bureau”: /ˈbjʊəroʊ/’BBB”: /ˌbiːbiːˈbiː/This is assuming General American English pronunciation. Phonetics can vary in different English accents.

Key Takeaways

Three Main Takeaways about Better Business Bureau (BBB)

  1. Trust and Credibility: The BBB is a private nonprofit organization that provides free business reviews on more than 4 million businesses to over 100 million requests from consumers in 2013, helping make the BBB’s website rank among the top 300 most-visited websites in the United States. The BBB serves as an intermediary between consumers and businesses, handling over 885,000 consumer disputes against businesses in 2013, of which close to 78% were settled.
  2. Standards of Accreditation: Businesses that affiliate with the BBB and adhere to its standards do so through industry self-regulation. To avoid bias, the BBB’s policy is to refrain from recommending or endorsing any specific business, product or service.
  3. The BBB Rating System: The BBB assigns ratings from A+ (highest) to F (lowest). Not every business is rated: some businesses are not rated because the BBB has insufficient information about them, such as when a BBB cannot locate a current business owner for a report. The BBB ratings system relies on an A+ through F letter-grade scale. The grades represent BBB’s degree of confidence that the business is operating in a trustworthy manner and will make a good faith effort to resolve any customer concerns.


The Better Business Bureau (BBB) plays a crucial role in maintaining high ethical standards and trust in the business marketplace. It facilitates open communication and facilitates resolution between businesses and their consumers, ensuring fair business practices and protecting consumer rights. By providing ratings and reviews for businesses, the BBB aids consumers in making informed decisions. Businesses that are accredited by the BBB are generally considered trustworthy and reliable, so the BBB seal can enhance a business’s reputation. On the other hand, consumers can lodge complaints against businesses, and the BBB can help facilitate resolutions to these disputes. Hence, the Better Business Bureau is important in supporting ethical business practices and safeguarding consumer interests.


The Better Business Bureau (BBB) serves as a crucial resource for consumers seeking to identify, choose, and maintain trust in businesses that provide quality products and services. Its primary purpose is to create an ethical marketplace where consumers can confidently interact with businesses with the assurance of integrity and honesty. It aids the public by providing information about the reputation and credibility of businesses through their BBB profiles. These profiles can include a BBB Rating (from A+ to F), customer reviews, reports about frauds, and information about how the business deals with customer complaints.In addition, the BBB is a platform that promotes the resolution of customer complaints, balancing between consumer protection and the fairness to businesses. For instance, if a consumer faces an issue after purchasing a product or service, they can file a complaint on the BBB platform, and BBB will mediate between the consumer and the business to try and reach a resolution. These complaint records are public information, making the BBB an essential tool for potential customers researching businesses. The BBB’s key objective is to foster a community of trustworthy businesses and set standards for ethical business behaviors.


1. Home Improvement Company: Let’s take for example, a home improvement company named “Sunshine Home Services”. They are accredited by the BBB, meaning they commit to deal honestly with customers, respond effectively to any complaints, and operate transparently. When a customer had an issue with a delayed kitchen renovation, they filed a complaint with the BBB. Sunshine Home Services responded to the complaint through the BBB, resolving the situation and maintaining their A+ rating.2. Online Retailer: An online tech retailer, “Tech Galaxy” , had customers who experienced issues with the delay in delivery of products. Some customers took their complaints to the BBB, which resulted in increased scrutiny on the company. The BBB reached out to Tech Galaxy, giving them the opportunity to address the negative reviews, thereby helping them to improve their business practices and restore their reputation. 3. Restaurant Chain: A national restaurant chain, “Delicious Diners” , faced health and safety allegations in one of their locations. The violations were reported to the BBB. The BBB, acting as an intermediary, notified the restaurant chain about the alleged issues, prompting them to investigate and address the concerns. Following the procedure, Delicious Diners improved its health and safety standards nationwide, demonstrating their commitment to meet the BBB standards.

Frequently Asked Questions(FAQ)

What is the Better Business Bureau (BBB)?

The Better Business Bureau (BBB) is a private nonprofit organization focused on advancing marketplace trust. It collects and provides free business reviews on more than 4 million businesses to over 100 million requests from consumers annually, encouraging people to check with BBB before engaging in a transaction with an unfamiliar business.

How does the Better Business Bureau help consumers?

BBB helps consumers identify trustworthy companies. It provides business reviews, handles consumer complaints, and alerts consumers about scams. Moreover, BBB helps resolve disputes between consumers and businesses through mediation and arbitration services.

How does a business earn a BBB accreditation?

To earn a BBB accreditation, a business must adhere to the BBB’s accreditation standards which include a commitment to making a good faith effort to resolve any consumer complaints, maintain honesty in advertising, and uphold integrity in all business dealings.

Is a BBB accreditation mandatory for all businesses?

No, BBB accreditation is voluntary. Any business can decide to apply for accreditation and abide by the BBB’s standards. However, the BBB can still review and rate businesses even if they are not accredited.

What do the BBB ratings mean?

BBB business ratings represent BBB’s opinion on how a business is likely to interact with its customers. The rating system ranges from A+ (highest) to F (lowest) and depends on factors such as a business’s complaint history, type of business, time in business, transparent business practices, and more.

How can I file a complaint with the BBB?

To file a complaint, visit the BBB website and select the File a Complaint option. Include details about the issue and what steps, if any, you have taken to resolve it, then BBB will contact the business in question and provide mediation services.

Does the BBB charge for their services?

BBB services to consumers are free of charge. However, businesses that choose to become accredited by BBB pay a fee, which supports the free services to consumers.

Can BBB take legal action against a business?

No. BBB is not a government or law enforcement agency, and therefore it does not have the authority to take legal action against a business or make judicial decisions. However, it can mediate disputes between customers and businesses and can inform the public of dishonest practices or scams.

Related Finance Terms

  • BBB Accreditation
  • BBB Rating System
  • Consumer Complaints
  • Business Reviews
  • Marketplace Trust

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