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In finance, “Ask” refers to the lowest price a seller is willing to accept for a certain asset or security. It’s also called the “offer price.” This is the price a buyer must pay to purchase that asset or security from the seller.


The phonetic spelling of the word “Ask” is /æsk/.

Key Takeaways

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  1. Ask is a tool designed to enhance the process of information gathering. It encourages interaction, promotes engagement, and aids in better understanding of the subject matter being discussed.
  2. Ask adjusts to the user’s needs by offering customizable query options, from simple factual inquiries to complex research topics, facilitating more in-depth knowledge acquisition.
  3. Ask has the potential to contribute significantly to various fields as it leverages AI technologies. By delivering accurate and fast responses, it is a resourceful tool for both personal and professional use.

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The business/finance term “Ask” is crucial as it refers to the minimum price an investor is willing to sell a security or asset for. It essentially constitutes one half of a financial transaction, with the “Bid” as the other half. This term is critical as it affects the immediately available transaction price for a buyer – the lower the Ask, the lesser a potential buyer will need to pay. Equally important, it represents the market’s supply side, demonstrating the seller’s perspective. Also, the spread between the Bid and Ask prices provides a measure of market liquidity, with narrower spreads typically suggesting greater liquidity.


The term “Ask” is commonly used in the context of financial markets and primarily refers to the lowest price that a seller is willing to accept for a specific security, asset, or commodity. In other words, it’s the price that an investor needs to pay to buy a security. The purpose of the ‘ask’ price is to provide potential buyers with a clear idea of the value that a seller attributes to the security. It acts as a benchmark for other buyers in negotiating the cost of purchasing that particular security.In more active and liquid markets such as foreign exchange and stock markets, the ‘Ask’ price plays a role in creating efficiency and transparency. Here, large volumes of buyers and sellers are continuously negotiating, and the ‘ask’ price helps set the market expectation, assisting potential buyers in making quick and informed decisions. By being aware of the ‘ask’ price, an investor can assess the immediate cost of purchasing a security and can strategize their bidding process accordingly. It is important to note that the ‘ask’ price is typically higher than the ‘bid’ price, which is the maximum amount that a buyer is willing to pay for the same security. The difference between the two is known as the bid-ask spread.


1. Stock Market Trading: In the context of stocks and securities, an “ask” is the lowest price a seller is willing to accept for a security. For instance, if a trader is selling their shares in Apple Inc., they might set an ask price of $150 per share. This price is often higher than the market price to allow for some negotiation room. 2. Real Estate Market: An “ask” in real estate refers to the price a property owner is asking potential buyers to pay when their property is for sale. An example might be a homeowner placing their home on the market with an asking price of $350,000. 3. Retail Business: In retailing, a “ask” may refer to the price a retailer wants consumers to pay for a product. For example, a boutique clothing store asks $25 for a t-shirt. In this case, the “ask” is the selling price.

Frequently Asked Questions(FAQ)

What is ‘Ask’ in finance and business?

The term ‘Ask’ refers to the minimum price a seller is willing to accept for a security like a stock or a commodity. It’s essentially the price at which a seller is willing to sell.2.

Is the ‘Ask’ price negotiable?

No, typically the ‘Ask’ price displayed in most trading platforms is the lowest price a seller is willing to accept. However, potential buyers can always decide to bid less.3.

How is the ‘Ask’ price decided?

The ‘Ask’ price is determined by the seller. It is usually set based on how much the seller paid for the security, and how much profit they wish to make.4.

Is the ‘Ask’ price the same as the market price?

Not necessarily. The ‘Ask’ price is the price a seller wants for their security. The market price, on the other hand, is the price at which the security is trading in the market, which could be lower or higher than the ‘Ask’ price.5.

Does the ‘Ask’ price change?

Yes, the ‘Ask’ price can change based on market conditions and the seller’s personal discretion. It can increase or decrease depending on supply and demand, among other factors.6.

What’s the difference between ‘Ask’ and ‘Bid’?

The ‘Ask’ price is what sellers are willing to accept for a security, while the ‘Bid’ price is the highest amount a buyer is willing to pay for that same security. The difference between these two prices is known as the bid-ask spread. 7.

How is ‘Ask’ important in trading?

Understanding the ask price helps traders make informed decisions about when to buy a security. Paying the ask price or negotiating a price close to it can increase the chances of a transaction going through. 8.

What is ‘Ask’ size in trading?

‘Ask’ size refers to the number of securities a seller is willing to sell at the designated ask price. 9.

What happens if the Ask price is lower than the Bid price?

This is very uncommon, but if it happens, it usually triggers an immediate sale because the seller’s minimum price is less than the maximum price the buyer is willing to pay.

Related Finance Terms

  • Spread
  • Liquidity
  • Offer Price
  • Stock Exchange
  • Market Demand

Sources for More Information

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