I had the opportunity to share my opinion on the Personal Branding Blog about what I have learned about branding from unlikely stars like those on YouTube. What stands out in my mind is that these YouTube “celebrities” are always doing something fun and truly enjoying themselves in the videos.
I think that is why so many people are drawn to watching their videos because they vicariously participate in those activities and get the sensation of fun from that experience. If you can make your company brand or personal brand the same way, more people will feel compelled to interact and buy from that brand.
To learn about the other 12 things unlikely starts can teach us about branding, you can read the article here.
You may not be working on your brand like you should because you are so busy, so here are some great tips to ensure you balance both activities.
