Stewart Rogers and Travis Wright of Venture Beat’s podcast, VB Engage, interviewed Due Founder and CEO John Rampton on various marketing-focused topics where he has been known as a thought leader long before entering the world of online invoices and payments.

In the interview, he explains how we are living in  a “pay-to-play world,” explaining what that means and where we are headed in the near future.

He discussed the impact that artificial intelligence (AI) is already having on the marketing world and how more companies are using tools like chatbots and machine learning to personalize customer experiences as well as more quickly identify patterns in customer behavior to address these needs in campaigns and product and service development.

Check out the entire How AI Will Forever Change Marketing interview here.

AI will also impact the payments industry as well. For more information on how this will impact your business, check out this Due blog post.

John Rampton VentureBeat