Mashable culled responses from the Young Entrepreneur Council (YEC) to put together a list of the 15 critical digital marketing skills new marketing hires must possess in order to be an attractive candidate. Among them is an answer from Angela Ruth, Due’s Marketing Manager.
She noted that WordPress was a must-have skill in your toolbox because so many platforms are now built on it. In order to manage a blog or a website, it helps to know WordPress, including the ongoing plug-ins and functionality that is regularly added to create a more efficient process for content marketing. Other critical digital skills listed included paid social media advertising, marketing channel expertise, drip marketing campaign experience, copy and visual storytelling talent, the ability to be analytical and creative, and an understanding of quantifiable metrics.
You can read the original Skills New Hires Must Possess article here.
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