Due was on London.gov.uk, Greater London Authority’s article “Pay Attention to Analytics Data to Predict Future Outcomes”
If you don’t know your history, you are doomed to repeat it, or so the saying goes. Who knew that the same goes for historical data predicting future marketing outcomes?
Businesses all over the world are using predictive analytics to save time and money in their marketing and social media campaigns. “It’s really important to make sure you’re measuring the right data” says John Rampton from Due. “If your goal is to add new customers to your e-newsletter, your system should be set up to capture referring URLs for each of those signups. If you’re selling a product, your site should be measuring how many customers came over to your site from your social media posts and how many made a purchase, as opposed to merely browsing.”
Read the full article here.
