Due Cofounder John Rampton and Other Entrepreneurs from the YEC Share Their Thoughts on Thought Leadership
For years, various industries around business have held onto the belief that the best way to gain attention and/or product sales were to establish ourselves as an expert and a thought leader. While it has certainly been true for some people, the process of becoming a thought leader is often expensive, time consuming, and increasingly competitive, while the line between truly innovative ideas and half-developed obligatory thoughts is getting blurrier. The Young Entrepreneur Council, which includes Due cofounder John Rampton, were asked for their advice on how to become an effective thought leader by SmallBizTrends. Rampton recommends crafting a compelling story to support insightful ideas when putting together content, even if it involves calling in other experts. “Leveraging freelancers as industry experts is a must for keeping up with the current content publication demands and still delivering the highest quality content.” Read other entrepreneurs share their thought leadership tips on SmalllBizTrends.com.
