The Huffington Post published 15 ways to create buzz around your company blog as suggested by Young Entrepreneur Council (YEC) members like Due Co-Founder and CEO John Rampton. His recommendation was to write content that engages with the audience so they apply it in a meaningful way, including referencing it or leveraging it to solve a problem. Content must not be written for content’s sake but for the people that you want to read and use it. Other YEC members made suggestions like using a variety of voices, trying different formats, incorporating info graphics, using a range of topics, making the content interactive and easy to share, adding video content, doing long-tail keyword research and offering detailed solutions. You can read the original article here.
Beyond just being a great writer who captivates their audience, there are other skills you will need if you want to be a full-time blogger. Consider these four critical skills for a blogging career.
