Mobile payments through social media sites like Facebook and Snapchat have been slow as consumers are concerned about security or are just not sure about how to use this new way of making payments to buy products.
The article noted that it will take merchants to help convince consumers that this is a convenient and secure way to buy the things they want. On the backend, payment companies can also do their part in offering the payment platforms that facilitate the increase in confidence among consumer.
AdWeek noted Due’s online payment platform as one of the many options now helping to encourage consumers to buy through social media.
You can read the original AdWeek Notes Due’s Online Payment Feature that Can Encourage Consumers to Buy Through Social Media article here.
To stay up to date on the latest in payment technology, trends, and issues, be sure to check out Due’s blog category on payments.
