“Know what you own, and know why you own it.”
– Peter Lynch
In our current era of high valuations, even higher investments made by FOMO investors leading to more unicorns in Silicon Valley than ever before, it’s easy for people with money to get carried away with what they do with their money. And this isn’t limited to people who are guarding million-dollar venture funds – it’s people who invest in friends’ projects on Kickstarter, and are investing for their retirement.
It’s important to know exactly what you’re putting your money into and why you’re investing – not only for your money but for your sense of character. After all, you never want to read the fine print after you sign the cheque only to find out that what you’re investing in doesn’t align with your values.
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