Close this search box.
Blog » Business Tips » How to Start Marketing an Online Business From Scratch

How to Start Marketing an Online Business From Scratch


Starting a new business can often seem overwhelming. Yet, most new online business owners are excited about finally getting the chance to bring their ideas to fruition and earn money doing work they enjoy. Before you get to the point where you’re smelling the roses, first you need to start marketing your business so you can get clients or customers and make money online.

Don’t get stressed out if you’re trying to figure out how to start marketing an online business from scratch. Even if you don’t have any leads or a network, you still have to start somewhere and grow your business over time.

Here are some key ways to start marketing an online business that is brand new and ready for growth.

Produce Quality and Engaging Products

While marketing is important, first you have to make sure that you’re producing something of quality. Whether you’re selling products or services, get to know your target audience very well and their needs. This can help ensure that you’ll create something that can serve and help others.

If you have a blog, make sure you’re publishing high-quality content which can serve as a great marketing tool. It’s hard to execute successful marketing when you don’t have good content to market in the first place. So don’t bypass this step or it will deter the entire process.

Leverage Social Media

Social media is one of the best ways to market your business to tons of people. When you’re just starting out, you can count on social media platforms to help you get in front of your target audience. Develop a strategy by determining what content you’ll post and be specific.

Do you want to share video tutorials about your products? Host giveaways? Or simply share reviews and testimonials? Build a strong social media presence but also implement a strategy to get people back to your website so they can engage with your actual business.

Network With Other Business Owners

Step out of your comfort zone and network with other business owners. Attend conferences or local events. You can also join a mastermind or a Facebook or LinkedIn group to connect with other people who you may be able to partner with to market your business to more people.

For example. As a new blogger a few years ago, I focused on landing guest posting opportunities on established sites so I could build my blog and gain a larger audience. Networking with other business owners doesn’t have to involve leveraging people for your own success.

Figure out how you can create a partnership or give something back in return as well. This is why I love masterminds so much because it’s all about building each other up and supporting one another.

Look Into Digital Advertising

If you have a little money in your marketing budget, you may want to consider investing in digital advertising to market your business quickly. Sponsoring someone’s content or an event to create more buzz around your business. As an example, some Instagram influencers will post about certain businesses for a fee and this is a legit partnership opportunity.

You can also invest in social media ads or Google Adwords to get more clicks back to your site and product pages.


Take it day by day when it comes to figuring out how to market an online business and know that your strategy will change and need to be tweaked every now and then.

Just focus on being consistent and offering value upfront. This will make marketing an online business that’s brand new much easier.

About Due’s Editorial Process

We uphold a strict editorial policy that focuses on factual accuracy, relevance, and impartiality. Our content, created by leading finance and industry experts, is reviewed by a team of seasoned editors to ensure compliance with the highest standards in reporting and publishing.

Debt Expert and Financial Writer
Choncé Maddox is a debt expert. She helps ambitious millennials and Generation Z get our of the mounds of debt they are in following college. In 2015 she realized she couldn’t afford to do her own laundry, she was so broke. She had to make a change. Over the next three years she personally tackled $50,000 in debt and became debt free. She teaches others her passion since.

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.


Top Trending Posts

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More