Search
Close this search box.
Blog » Business Tips » How Gen Z is Changing Companies Marketing Plans

How Gen Z is Changing Companies Marketing Plans

competitive edge

It seems like every day I read another article about how Millennials as killing another industry. But Millennials are in their late 20’s and early 30’s, and they are no longer the largest generation. Gen Z already commands $44 billion in spending power and is a larger generation than their predecessors. Marketing to them is marketing for the future.

Each generation requires a different marketing strategy. The rapid evolution and integration of tech into our daily lives has made generational differences even more stark. Gen Z grew up with social media as a fact of life, and they consume more online content than any other generation.

So what are the best ways companies marketing plans can target Gen Z?

More and Better Video

Gen Z is the video generation. They log more time on YouTube than they do on TV. They grew up having  watched independent channel creators make incredible videos, and they gravitate towards great video quality.

As a result, Gen Z is probably the most visual generation that markets have ever had to contend with. They’re watching videos all the time, and they want them to be impactful, beautiful and geared towards them.

Personalized Messaging

Gen Z is looking to buy from brands that feel like friends. They love brands that are on trend, that speak with a consistent voice, and that have a personalized message. They don’t want clunky brands that come across as desperate or inauthentic.

Personalizing a message for an entire generation is no small task, to be sure. But it can be done in small ways. Break your audience down and market to groups within the whole.  Gen Z girls between 12-18 is an easier group to market to.

Cultivate an In Store Experience

Gen Z shops in stores much more than Millennials. This ties in with their love of personalization. They go to stores for the unique experiences they can have there, as opposed to staring at the same website that everyone else sees. They also want to connect with the brands they’re supporting; being in stores and able to talk to employees, touch the items, and be immersed in the store itself matters to them

If you have a brick and mortar business, look to engage Gen Z there. Use your storefront to your advantage and promote your individual offerings via classes, events and in store specials.

Gen Z will have the most purchasing power in the market in the next few years, and it’s a lead they will likely command for years after that. Marketing plans need to include Gen Z targets to stay relevant and to keep business booming.

 

About Due’s Editorial Process

We uphold a strict editorial policy that focuses on factual accuracy, relevance, and impartiality. Our content, created by leading finance and industry experts, is reviewed by a team of seasoned editors to ensure compliance with the highest standards in reporting and publishing.

TAGS
Student Loan Expert and Founder of Bravely Go
Kara Perez is the founder of Bravelygo. Kara discovered her love of finances courtesy of her quarter-life crisis. Broke, underemployed and saddled with student loan debt, she realized that her lack of financial education was crippling her adulthood. She now connects individuals with how to save and make money. She freelances in the areas of personal finance.

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.

Categories

Top Trending Posts

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More