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Blog » Finance » From Startups to Giants — How Fintech is Changing Traditional Finance

From Startups to Giants — How Fintech is Changing Traditional Finance

digital transactions
digital transactions

Finance is as old as civilization. Ancient Egyptians kept tallies on papyrus. The Medicis had a significant influence on medieval Italy through their banking activities. Within the past century, modern finance has formed a global network that has expanded the scope and potential of finance and digital transactions. And yet, nothing had prepared us for the fintech revolution unfolding around us.

Financial technology (fintech) has experienced significant growth as the technological capabilities of banking software, services, and even currency have advanced. This has empowered consumers with information and options. It has also given smaller financial institutions the firepower to compete with well-established financial giants.

Industry leaders, including Clay Bethune, founder and CEO of Fintech Finance Group, have played key roles in observing and driving many of these changes. Their experience highlights how rapidly fintech continues to reshape and redefine the traditional finance (TradFi) landscape as 2025 unfolds.

Key Fintech Innovations

Over the past few decades, technology has dramatically transformed the financial sector. It’s easy to forget how things used to be before digital transactions and how isolated banks were in the past. Fintech has reduced costs, increased efficiency, and improved financial inclusivity. Of the many areas impacted, three stand out as particularly influential.

The first is digital payments. Years ago, the ability to execute a financial transaction online was revolutionary. Now, the number of options and iterations of digital transactions has made it safe, accessible, and flexible to tend to most financial needs without ever setting foot in a bank.

Investing has similarly evolved, particularly through the rise of robo-advisors. These AI-driven platforms provide affordable investment management, significantly reducing the need for costly intermediaries. According to NerdWallet, an ongoing 2% brokerage fee over 30 years could cost nearly $180,000 on an account totaling just over $400,000 — a substantial amount. Robo-advisors offer a more accessible, affordable alternative for investors with straightforward needs, although complex portfolios may still require human oversight.

The most significant change of all is blockchain and cryptocurrency. I’ve shared my thoughts on how decentralized finance is reshaping the investment landscape elsewhere. What I’ll say here is that DeFi has opened up an entirely new world adjacent to TradFi, empowering new players in the financial sector and forcing larger companies to rethink their approach to finance.

Fintech’s Impact on Financial Inclusion

One of the most profound effects of fintech has been its role in expanding financial inclusion. Traditional banking models often left large portions of the global population underserved or entirely unbanked. In contrast, fintech innovations have made financial services more accessible than ever before.

Mobile banking applications, digital wallets, and peer-to-peer payment systems have empowered individuals in developing economies to engage with the financial system, sometimes for the first time. Platforms like M-Pesa in Africa have demonstrated how mobile technology can bring essential banking services to remote and rural populations without the need for physical infrastructure.

In more developed markets, fintech has democratized access to investing through micro-investing platforms and low-cost trading apps. It has allowed individuals with modest incomes to save, invest, and build wealth — opportunities that were once reserved for the wealthy. By breaking down barriers and offering flexible, scalable solutions, fintech continues to drive a more inclusive global financial ecosystem.

The Role of Regulation in Fintech’s Future

As fintech reshapes the financial landscape, regulatory frameworks are racing to keep up. Governments and financial authorities worldwide recognize the dual need to foster innovation while protecting consumers and the broader financial system.

Currently, regulatory challenges vary widely by region. Some countries have adopted a “sandbox” approach, allowing fintech companies to experiment under regulatory supervision. Others have implemented strict oversight, particularly regarding anti-money laundering (AML) and know-your-customer (KYC) requirements. Striking the right balance is crucial: too little regulation could expose consumers to fraud and systemic risk, while overly restrictive rules could stifle innovation and limit access.

Looking ahead, regulatory collaboration between fintech companies and policymakers will be essential. As fintech startups increasingly partner with traditional banks, these alliances will need to navigate complex compliance requirements together. The evolving regulatory environment will likely prioritize cybersecurity, data privacy, transparency, and systemic stability — all critical factors in ensuring that fintech continues to grow responsibly and sustainably.

The Evolution of Traditional Financial Institutions

The way these breakthrough fintech tools and concepts have impacted traditional finance over the years is fascinating — and a cautionary tale for those still resistant to change in this area.

Initially, there was fierce resistance from banks. In the early days of the fintech revolution, established institutions viewed the new technology as a threat to their well-established ways of doing business. They were over-reliant on outdated systems and incorrectly perceived financial technology as an unstable option with limitations and a lack of longevity.

Over the years, this resistance has eroded, giving way to a willingness to adopt and adapt in any way possible. Some of this has come internally. Remember those early days when you could suddenly access a member portal for your bank online or deposit a check from home?

However, some areas are more complex, and that has led to the modern era of fintech evolution: partnerships. Fintech-bank partnerships have become commonplace. There are examples of banks, such as Santander, utilizing Ripple’s DeFi to enhance their digital banking options through blockchain technology. Others have utilized fintech to enhance data analysis, funding options for customers, and other aspects.

It’s safe to say that traditional finance has not only accepted fintech as a legitimate contender but also recognized its potential. They’ve embraced it.

Challenges and Future Trends

Finance is no longer exclusively a game for big businesses. It consists of a growing number of alliances between the “Davids” and the “Goliaths.” Expect this trend to gain momentum moving forward. While this will open new doors and create fresh possibilities, it will likely give rise to other trends.

For instance, navigating fintech regulatory and compliance concerns, especially without stifling growth, is already challenging. As fintech startups and TradFi institutions join forces, expect navigating the rules to become more complex.

Cybersecurity also remains a critical concern. As banks integrate and build competitive offerings based on fintech tools, they must ensure that they create and maintain secure digital transactions. As cybersecurity and regulatory concerns continue to evolve, they will make a safe and operable infrastructure within which banks and fintech startups can thrive together.

A New Financial Future

Finance may have evolved differently over the centuries, but it has always functioned within the same basic parameters. Fintech is breaking that mold — and anyone who wants to maintain a healthy business of any size needs to pay attention.

From AI-powered advisors to instant, affordable, digital transactions to cutting-edge blockchain tools, the financial sector is transforming into a more complex, nuanced, accessible, and empowering place right before our eyes. As fintech startups and traditional banks put aside their differences and work together in growing numbers, expect the synergy of collaboration to create more changes and a positive trickle-down effect that continues to influence consumer lives.

Featured Image Credit: Photo by SumUp; Unsplash; Thanks!

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Deanna Ritchie is a managing editor at Due. She has a degree in English Literature. She has written 2000+ articles on getting out of debt and mastering your finances. She has edited over 60,000 articles in her life. She has a passion for helping writers inspire others through their words. Deanna has also been an editor at Entrepreneur Magazine and ReadWrite.
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