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What is a Graphic Designer & What Do They Do?

A graphic designer is someone who visually communicates the intended message of a project. Designers achieve this task by arranging type, symbols, color, and imagery to create a brand “feel” that is associated with a business.

One of the more common projects that graphic designers typically work on is visual brand identity. This includes the creation of logos, business cards, brochures, flyers, folders, print advertisements, postcards, company letterheadand envelopes, booklets, catalogs, packaging design, greeting cards, and invitations.

Even social media pages like Facebook and Twitter, as well as web advertisements, and web graphic elements are a part of this job responsibility. Some clients will ask designers if they can create websites in Adobe Muse or customize a WordPress website template.

However, most graphic designers specialize in just one or two areas of area, such web design or corporate identity. While some companies have an in-house designer to assist with the development of promotional materials, there are also plenty of freelance designers who work on a per-project basis.

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