Search
Close this search box.
Blog » Business Tips » Customer Satisfaction Tips to Improve How You Do Business

Customer Satisfaction Tips to Improve How You Do Business

customer service

Some people use questionnaires to gauge what types of products and services people would like to see in the future. Other times, people ask questions to gather information about clients to better understand the goal of a project.

In one of my last articles, I mentioned how crafting a survey can be a quick way to get feedback from clients. No matter where you choose to set one up, it can help you meet your clients’ needs. It can also allow you to figure out how to keep them happy.

Here are three tips to work on customer satisfaction.

1. Make a satisfaction survey

Many times we like to use surveys to understand our clients better at the beginning of a project. The information can guide how we align our services to help them achieve their goals. While it’s beneficial to create a new client questionnaire, in the beginning, it’s just as important to follow up with a customer satisfaction survey at the end.

Depending on how a survey is set up, it can be an effective way to communicate anonymously. Maybe the client would be a little more open in a survey versus relaying information face-to-face or over the phone. Or, perhaps they think of something afterward but don’t have the opportunity to tell you.

Improves customer loyalty

For instance, I recently hired someone for a long-term project. I thought they did a good job. I reached out afterward to follow up with a few questions. I didn’t get as quick of a response. Other times, I didn’t get any response.

While they provided decent customer service when we worked together, I couldn’t help but feel that they dropped the ball afterward. I don’t think they realized that they seemed super nice in the beginning, but the same level of enthusiasm faded later.

Whether they know it or not, it seemed as though they don’t care about repeat business. For this reason, I know I won’t hire this person ever again in the future, nor would I recommend them to anyone. Sadly, they probably don’t have a clue either.

2. Be brief when gauging customer satisfaction

According to research, 80% of customers stop filling out a survey at the halfway mark and more than half said they wouldn’t take more than a few minutes to fill one out.

Asking a few questions can go a long way. Create a question with a numerical or star rating for the overall performance of your product. Also include a more open-ended question such as “Let us know if you have any other comments, questions or concerns.” You can follow a template or come up with your own questions.

3. Use the data for a better customer service experience in the future

Most importantly, you can later compile the results to see where you received the highest ratings as well as areas that need improvement moving forward. Figure out the most important questions to ask but don’t lose steam when you send the survey to your client.

You’ll need to send them the survey and explain the purpose. Take a peek at some templates, so you see sample ideas of what to say when you invite them to fill it out. Get ideas from sites like QuestionPro.com or sites that have sample email templates.

The Bottom Line

Getting this type of feedback from your clients is vital for your business. It will help you keep existing clients happy, hopefully transforming them into loyal customers that won’t hesitate to give you future business and referrals.

About Due’s Editorial Process

We uphold a strict editorial policy that focuses on factual accuracy, relevance, and impartiality. Our content, created by leading finance and industry experts, is reviewed by a team of seasoned editors to ensure compliance with the highest standards in reporting and publishing.

TAGS
Financial Editor
Karen is a Nationally Syndicated Personal Finance Writer who sharpens her skills at US News Money. You can also find her placing clients on podcasts and reading about home office organization, productivity and habits.

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.

Categories

Top Trending Posts

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More