Improves customer loyalty

Hit the ground running this month (and hey, every month afterwards!) by focusing on what really matters: building an audience of people that freaking love you.

You want to have a business base that is interested, engaged, and in love with you and your work. Once you’ve got that, it’s really just tweaking things to keep customer engagement high. But how do you get there? That’s the hard part.

Building a business where people are continuously buying your product and engaging with your platform takes hard work. But you’ve got what it takes to get there. Here are three tactics to use to drive business and customer engagement.

Poll your audience

Building a business is all about solving someone’s problem. Whether you’re a fitness trainer or a candle maker, your product and service should be helping other people live their lives better.

To do that, you need to know what their problems are. The easiest way to do that is to ask. Poll your audience to find out their biggest pain points. Their answers are things you can incorporate into your business.

The more details you can get the better off you’ll be. You can create a free questionnaire in Google drive and send it to your email list, or share on your social platforms.

Introduce Yourself

If you run a small company or a personal brand, you should introduce yourself at least semi-frequently. Putting a human behind a brand is incredibly powerful. It helps customers and potential customers think of you and your brand as someone, rather than something. Think of Tom Hanks’ instagram page; he ends each of his comments with ‘Hanx.’ This is endearing and it’s also brilliant. It signals that the account is something he personally manages, so that is a place that people can go to find and engage with him.

When people open their social media apps and see your face, or read an email from the company that’s signed with your name, they begin to feel that they know YOU and not just your brand. This can build loyalty over time.

Be Ready To Pivot

Releasing the thought that your business is your baby. Your business is your business, not your child. You might have to let go of a brilliant business idea if no one else likes and supports it. You would never do that to your child, but you don’t depend on your child to pay the bills.

Understanding that your business will continually change is a great way to drive customer engagement as well as generate more business. You can’t get so attached to something that it weighs you down. You’re business will die. If you can pivot, you can bring new attractions to your business.

It’s better to have a highly enthusiastic and engaged audience than people who can take or leave you. Find the people that your brand speaks to and speak to them! Your business is many things; it’s time that successful was one of them.

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Kara Perez is the founder of Bravely, a company that connects women and money. She freelances in the areas of personal finance and travel, and she eats peanut butter straight out of the jar.

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