Watch for These 5 Technology Trends in 2018

Posted on December 15th, 2017

Technology is a huge help in business and in our lives. Without technology, many of us wouldn’t be able to run flexible businesses from anywhere.

Of course, it’s not just about using technology to improve business outcomes and enjoy life more. It’s important to stay on top of technology trends so that you can anticipate customer needs and meet them where they’re at.

As we move into a new year, here are some of the things to keep an eye on:

1. Blockchain

The recent surge in the price of Bitcoin is drawing all eyes to blockchain. However, it’s not just about cryptocurrencies. Blockchain technology has a lot of potential in various areas of business. From offering a way to enforce smart contracts to keeping track of the supply train, blockchain provides innovative solutions to some of the most pressing issues facing business today.

Watch for new developments in blockchain applications, and keep your eye on the possibility of accepting cryptocurrencies for payment.

2. Augmented Reality

Bringing the digital realm into real life is one of the goals of augmented reality. These experiences offer the chance for customers to interact more with brands. While this is one of those technology trends that could take a little more time to develop, you want to keep your eye on it. Consider ways to use it in your own marketing to provide your audience an experience they enjoy — and that they’ll keep coming back for.

3. Ecommerce

If you have a more traditional brick and mortar retail location, you need to make sure you are on board with ecommerce, and that you up your game. This is one of those technology trends that has been in the making for several years. And 2018 might be the tipping point. Eighty-three percent of U.S. adults used Amazon for a purchase this year. More people are turning to the internet for purchases, and you need to be there.

4. Subscriptions

More and more consumers are interested in getting subscriptions for services — and even products. I have a subscription to a meal delivery service and have an autopay set up with the local dairy for weekly delivery. I’m also a big fan of Amazon’s Subscribe and Save, where things I use regularly (like tissues and toilet paper) arrive on my doorstep without fuss.

Many millennials sign up for music subscriptions and other ways to access what they want. It can make sense to review your business model and decide if it makes sense for you to offer some of your products or services on a subscription basis, rather than requiring them to order each time.

5. Chatbots

One of the biggest technology trends promises to be chatbots. While a chatbot can’t solve all your problems, it can be one way to engage with your audience. Consider using chatbots to address common questions visitors have. It can be a good way to offer customer service without the need to tie up other employees.

As you look to the year ahead, consider which technology trends are most likely to impact your business. Then, create a plan for getting ahead of the curve and making sure you aren’t left behind.

Miranda Marquit

Miranda Marquit

I'm Miranda and I'm a freelance financial journalist and money expert. My specialties are investing, small business/entrepreneurship and personal finance. The journey to business success and financial freedom is best undertaken with fellow travelers.

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More