Tag Archives brand


When people think of your business, they must identify it with a unique brand image. To build your brand identity, you should integrate the company’s logo with the company personality — the company’s values, services and ability to effectuate its brand promise. Whether you’re a small business or a start-up, you don’t have to spend […]

As a small business owner, it’s important to create a brand around your business. No longer is it adequate to simply be a freelancer. You should have something to stand behind, a brand that defines who you are and what you believe in. I recently rebranded my business to be my name. Everything I chose, […]

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