“Do not go where the path may lead, go instead where there is no path and leave a trail.”

-Ralph Waldo Emerson

Many people quote Robert Frost’s poem of the “Road Not Taken” where two roads diverge, and you take the one less traveled. Taking the road less traveled somehow brings you an independence from what others have done, but in truth, the traveler arrived at the same destination as he would have had he taken the easier path. Now I most certainly am not saying that we should always take the easier path, given the chance. However, as entrepreneurs we need to be smart about the path we take. As Emerson said, don’t go where the path may lead. Don’t take the same pathway that other entrepreneurs have taken, that’s just reinventing the wheel, and why suffer an ordeal if you don’t have to? These two statements may seem contradictory at first glance but upon further inspection they not. Frost reminds us that no matter which path we take, there is a high likelihood we will arrive at the same destination, and if the arduous journey is the one you need to take, do so. But whichever path you take, make it your own path. Don’t blindly follow a path simply because it is there, find your own adventure. Follow along the best path for you, and if it curves in the wrong direction, find a different path.


My name is Angela and I'm the Content Marketing Manager at Due. I write about finances, invoicing, boosting productivity, and women in business.

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