When it comes to enticing new customers to a brand, companies are no longer looking towards celebrity endorsements to move products. TV viewership and other forms of traditional media are down, and social media has come to fill that lost ad space. Social influencers include Youtube and Vine stars, Instagram celebrities, and industry leaders. However, even with such a diverse range of influencers, it’s hard to get them on board to help your brand.

Due cofounder John Rampton explains how Due uses social influencers to drive engagement and followers to Due’s social profiles (the company’s, as well as certain employees within Due), and the success that has been gained from that strategy.

To read the article, head to Cision.