Pitching is the most harrowing parts of getting your business off the ground. Rejection becomes regular, and after a while, it can be easy to lose your steam. Perhaps more frustrating, you may end a pitch thinking that you’ve really, finally nailed it, and then learn that it didn’t quite make the mark. There are so many factors to pitching, which exist outside of the product itself, that just pitching isn’t enough anymore.
Due cofounder John Rampton, a seasoned entrepreneur, investor and pitcher, has some helpful tips for the budding founder who is trying to get a leg up. They include finding a coach or mentor to help you solidify a set of goals, doing extra research and legwork to pitch directly to the investor or primary decision-maker, and tailoring the pitch to the audience.