As the season of giving approaches, it’s important to not ignore your most valuable clients. Personalized gifts let your treasured customers know how much you appreciate their business, and help deepen your working relationship. Every entrepreneur takes a different approach to personalized gift-giving: some send their clients’ favourite desserts and custom chocolate, some offer deep discounts, some record personal video messages. Many attach handwritten notes.

For Due cofounder John Rampton, a real human presence is itself a present – “I like to make sure our customers get a personal touch each year. We can’t do this with our free customers but for all of our higher-profile customers, we like to add an element of human interaction.” Now that’s what we like to call FaceTime!

For more tips on personalized gift-giving this season, read what the Young Entrepreneur Council have to say at Inc.com.

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