A Due blog post on how to use LinkedIn Profile to find clients was referenced in an Inc. article on how to make changes to your LinkedIn profile that will result in an increased Web presence. In addition to the reference to the Due article related to becoming an author on LinkedIn, the article offered multiple tactics for leveraging the true value of this professional social network. These tactics include optimizing your profile, adding media and visual content to your profile, using anchor texts and keywords, editing public settings, gathering recommendations to enhance credibility and improve profile search ranking, and participating in LinkedIn groups that strategically align with your industry and business segment.
You can read the original Changing Your LinkedIn Profile to Increase Web Presence article here.
The Due.com blog post referenced in the Inc. article had some similar suggestions as well as added the tactic of spending more time on LinkedIn to build closer relationships that can bear fruit in the form of referrals or connections to others through your network that may have a project that aligns with your skill set.
Along with improving your profile and joining LinkedIn groups, the article provided recommendations designed to use LinkedIn to get leads and convert them into new business.