freelance strategies

Now, small businesses balance their staff with freelancers. A recent study done by and the Freelancers Union found that around 57 million Americans were working as freelancers as of 2019. This makes up about 36 percent of the U.S. workforce and amounts to $1.4 trillion in earnings. The term “gig economy” has often been […]

bottom line

The new year presents new opportunities and new challenges for your business. These include how to improve your bottom line. To succeed, you should be clear about what you want to achieve by 2021. Your new year’s resolution for your business will likely include improving your bottom line. As any investor or businessperson knows, a […]

Fintech Money

Fintech is turning traditional banking on its head. The global fintech market value projects to surpass $300 billion by the end of 2022. In December, major consumer fintech company surged a whopping 60% on the day of its IPO. New startups appearing monthly to earn a share of the pie. At their core, most companies […]


I know. We don’t want to think about taxes. The fact is, it’s never too early to start preparing your taxes and looking for tax deductions for entrepreneurs. Previously, we recommended that entrepreneurs should actually work on their taxes before the end of the year. Starting early will save you time and prepare you for how much […]

how social media works online

Social marketing has become one of the most effective and frustrating channels for marketers and growth people. There are almost infinite people, communities, and content across all of the platforms. This leads to the potential for high-level and mass targeting. On the other hand, though, the vastness itself, makes it feel complex and scary. Understand […]


There have been recent personalization improvements in the marketing process. This has dramatically increased the value of account-based marketing. The more targeted you can get in your campaigns, the higher the percentage of leads. Closing on leads gauges how much money your business will generate. The challenge comes in selecting the account-based approach to take, […]

Supports Cross-Channel Customer Journeys

The marketing landscape is changing rapidly. There are countless new tools to both target audiences perfect for your product and reach them in unique places. It is difficult to keep up with all of this technology, though. Especially in a large company where changing processes take time. There are some companies that have excelled due to […]

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