In our world economy, producers and service providers are always looking to get the best out of their offerings. With a cutthroat environment, there are many products that come and go quickly, so it is crucial to ensure your product or service is long lasting and highly adaptable. Companies do many things from changing CEO’s, rebrand, or purchase other companies to accent their core businesses. Although these are prime examples, it may not be practical for a small business to do this. Here are a few different ways any business can get the most out of their products or services.

Customer Feedback

Everyone knows that customers are the reason any business succeeds and without them, profitability vanishes. An effective way for a company to get the most out of their products or services is to utilize customer feedback. Too many times, a company ignores what their customers are requesting, which leads to a failure to change and adapt, which ultimately takes down a company.

A great way to entice genuine customer feedback is to offer some sort of reward for customer reviews. This way you can gather enough of a sample to generate effective change while potentially rewarding customer feedback. Another way to gain feedback is to sit and talk with random customers. Ask how their experience could be more enjoyable or what aspects can change, and use that to update your business.

Be Alert to Market Conditions

Avoid tunnel vision in the realm of business. Always be alert and sensitive to the changes within your respective market. If you and three other companies sell widgets, and they’re slowly changing the way widgets function, you should be sure to take note because how they’re now creating widgets might be a more effective.

Another thing to pay attention to is the overall market conditions. Example being in 2008, consumer products were not doing well since a majority of the world was effected by the financial disaster. That would be a time to scale back and ride out the storm instead of producing and serving at full capacity. Being alert to this preserves your business for the years to come and provides to opportunity to rebound quickly.


Lastly, relating back to customer feedback, it is crucial to have a quality product or the negative impact will spread quickly with customer reviews. A prime example is when Firestone tires began exploding, consumers did their best to stay away from the company due to their faulty product. This may be dramatic since it included the safety of people’s lives, but it illustrates the issue that a poor quality product can potentially ruin a company.

Ways to continually improve the quality of your product is to take into account user feedback, utilize your competitors to see how their adapting and changing, as well as being alert to your own environment and adapting to that.

Being able to squeeze the most out of your products and services will allow you to become a market leader and build a strong core customer group. Once you’ve established that, the rest will naturally fall in place because your customers will spread the good news and that will bring more growth. The minute you begin to slack on your service or product output is the day your business begins to lag behind.


William Lipovsky owns the personal finance website First Quarter Finance. His most embarrassing moment was telling a Microsoft executive, "I'll just Google it."

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