Are webinars still a popular tool to use in your business? Webinars can be a great way to teach your audience something helpful and also market your products and services online. You’ve probably attended a webinar in the past, and surprisingly they’re still super popular among marketers today.
In fact, 73% of marketing and sales leaders say that webinars are one of the best ways to generate quality leads. They are also an ideal tool to use to build passive income in your business.
If this piques your interest, check out these tips to help you earn passive income with webinars.
Record Your Webinar and Perfect Your Pitch
This may sound obvious to some but you definitely want to record your webinar when you host it. If you have a solid presentation, there’s no reason to keep presenting the same information live over and over.
Set up a virtual event where you narrow down a day to present your webinar and record it. You can present it to your audience live or you can simply record it by yourself and talk as if you’re speaking to a live audience. Either way, one of the most important things to do is record the whole presentation.
Make sure you’ve perfected your pitch as well before you record as this is key. The most effective webinars are when you present some new information to help your audience solve a small but important problem. Then, you can lead with your pitch for your product or service that will help them get even more results.
If you haven’t narrowed down your pitch and practiced it, you won’t have a good chance of being able to earn passive income with webinars.
Make it Evergreen
The next thing you want to do is make your webinar evergreen. You can do this by setting up a landing page to promote signups to your webinar. You want to include all the highlights from the presentation along with what the audience will really learn.
Allow people to sign up for the webinar right from your landing page so they can watch your recording. Again, this is the easiest way to set yourself up for passive income so you don’t have to keep hosting live webinar events.
You can use sites like Zoom and EverWebinar to set up an evergreen webinar presentation that will function perfectly without your involvement at all.
Start Marketing in a Variety of Ways
Once you’ve recorded your webinar and have made it evergreen with a killer landing page, it’s time to start marketing. You won’t earn passive income with webinars if people don’t know that your webinar exists.
You can market it by sharing and promoting evergreen blog posts, using it as a call to action in the content on your website, sharing the link to your landing page on social media, and recommending it to email subscribers.
Put a link to your webinar landing page in your email signature and include a blurb in all your email newsletters. You can also consider investing in Facebook ads to help you gain more signups. Facebook advertising does require a strategy and some testing. However, once you start getting results, you can put your ads on autopilot in order to get regular sign-ups and sales.
If you’re not using webinars in your business to earn passive income and sales, you could be missing out. You can plan and execute a passive income webinar strategy in as little as a week. Start brainstorming some topics you can share in a webinar format and which products or services you’d like to promote.