Content is the buzzword now in the digital age. Celebrities create content. Businesses create content. Influencers create content. Everyone is creating content. There is a lot of pressure for creators to make new content constantly because people are always online and looking for new ways to be entertained and informed. In an effort to create […]
Google ‘small business social media’ and you’ll find hundreds of articles touting the need to be on every single social media platform. The thinking is this: you have to be everywhere people are in order to reach the most people. But the truth of the matter is, being on every platforms can hurt your business […]
Business opportunities during the holiday season can get overlooked. Sure, the B2B side of your business may see a lull because clients are taking holiday vacations and are not in the office. But the B2C product area of business is where you can turn your focus. Customers are shopping online in November and December for […]
I love email marketing. It’s a great way to connect with my audience on a deeper level and it’s also one of the best ways to increase sales. When you think about it, people join your email list because they want to hear more from you and engage with your business. This provides the perfect […]
Community is important when running a business. Without the support of peers and customers, you’re a ship without a sail. I’ve been part of masterminds for several years. Masterminds are fantastic for group support. I’ve also worked directly with paid coaches who taught me a certain skill. My favorite type of people to take advice […]
The holidays can be a busy time for small business owners. Or, it can be a slow season. Most entrepreneurs hope to find a nice balance somewhere in the middle. When you run an online business, it can seem nearly impossible to find the time and motivation to unplug from your business and take time […]
You’ve probably heard the advice over and over again that you need to become an authority and build your own personal brand to stand out. How is all of this done? It’s not as simple as using the same colors consistently on your website. Here are four steps to take to start becoming an authority […]
Multilevel marketing companies, or MLMs, are a well-known business model in the United States. Leaders at these companies tout big benefits like high incomes, part-time hours, and overall life improvement from participating in their direct sales downlines. There’s a reason these companies are looked at with skepticism, however. Many people known MLM companies by different names. […]
There are very few feelings in the world as discouraging as side hustling and seeing hardly any growth over months or years. Even if you started side hustling just to supplement your full-time income, you’re probably hoping the side work will someday overtake your full-time income so you can ride off into the entrepreneurial sunset. […]
We know that small business Facebook groups can be very beneficial. However, there are so many different groups to choose from these days and you’ll want to avoid getting overwhelmed. It’s true that small business Facebook groups can be quite ineffective if we don’t optimize the opportunity they can provide. So how do you make […]