How to Recession-Proof Your Business

Posted on December 12th, 2016
Recession Proof

Whenever there is a bit of uncertainty, many business owners, investors, and others get a little nervous. We worry about market events and recessions.

Even if you think that whoever is president will be good for the economy, eventually we hit a downcycle and a recession becomes inevitable. It’s just the way things are.

As a result, it makes sense to recession-proof your business. Here’s how to increase the chances that your business will weather an economic storm:

Look for a Customer Need

The best way to recession-proof your business is to make sure you provide something that will be needed, no matter what. If you are into sector-based investing, you probably know certain companies, like those that produce consumer products like toilet paper and toothpaste, continue to do well even during recessions.

People always need toilet paper.

Look for a niche that is likely to retain demand even through difficult times. My freelance specialties are money and business. Because people were interested in money and business following the financial crisis of 2008, my business sky-rocketed. I provided a service others needed, no matter what.

Figure out what your customers need — and will continue to need even during a recession. Make sure you offer something that will be in demand no matter the economic situation.

Being Willing to Adapt

One of the best traits to have is adaptability. A willingness to change and adapt to circumstances can take you a long way, no matter the economic climate. If you want to recession-proof your business, make sure you are adaptable.

Make self-improvement a goal. When you cultivate different skill sets and abilities, you are able to better adapt. Learning new things makes you better able to … learn new things. This means that you will be ready to adjust as needed in the heat of the moment.

In the middle of an economic funk, you need to be ready for what’s next. you might need to change yourself or your business, or at least modify your approach. If you are willing to adapt, you will be more likely to get your business through this tough time.

Prepare Your Finances

Don’t forget to prepare your personal and business finances ahead of time if you can. Build up your savings. Make sure you are smart about your spending.

It’s true: you want to invest in your business. Putting money back in makes sense. But you still need to be careful. Make sure the things you spend money on make sense for your business. And, during the good times, be sure that you are saving up money and shoring up your situation.

You can be a little more recession-proof as a business if you have laid a solid financial foundation. You’ll have the resources to experiment and try new avenues during tough times if you have prepared ahead of time.

Don’t assume that you’ll be just fine. Take active steps now to prepare yourself and your business for an inevitable economic downturn. It’s going to happen at some point, and you need to be ready.

Miranda Marquit

Miranda Marquit

I'm Miranda and I'm a freelance financial journalist and money expert. My specialties are investing, small business/entrepreneurship and personal finance. The journey to business success and financial freedom is best undertaken with fellow travelers.

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