As the cofounder of a startup, to protect your best interests should be a priority. No matter how friendly you are with the other members of the founding team, you have to look out for your own best interests. Otherwise, you could end up on the outside looking in. 5 Tips for Protecting Your Best Interests […]
The blockchain has already helped to revolutionize the world of currency. By using a shared, publicly distributed ledger, an entire network of users can keep track of their own material ownership and transactions. But soon, the blockchain will be able to track ownership for all kinds of things, including material goods like cars and intangible […]
Influencers are an essential piece of modern marketing strategy. There are many tricks to keep in mind when it comes to influencer marketing for eCommerce brands. 1. Tracking Influencer Performance Marketing is ineffective without having the ability to see hard metrics from your initiatives. Tracking influencers are especially challenging. This is because they promote across […]
CEOs are increasingly looking to hire remote workers as a way to grow their companies. Some have gone so far as to do away with their physical office spaces entirely. Automattic, GitLab, Turing and a growing number of billion-dollar startups have taken a non-traditional approach to work, opting for a purely remote, distributed workforce. Moving […]
Right now, “blockchain” may as well be synonymous with cryptocurrency. In that capacity, blockchain is still a highly effective and arguably revolutionary technology. Yet, the potential applications for blockchain go far beyond Bitcoin and similar forms of money. This may usher in a new era of crowdfunding. The real power of blockchain is its ability […]
Few industries are dictated quite like ecommerce is dominated by Amazon, Walmart, and other superpowers. Despite the utter control these companies have on the space, there are still smaller ecommerce businesses that find success. This leaves other businesses and entrepreneurs wondering if there’s a repeatable recipe at play. And if so, how can more small […]
For most startup founders, it takes a while for the business to become profitable enough to pull out a substantial paycheck – enough to live on, that is. But in the meantime, what do these entrepreneurs do to pay the bills and keep food on the table? The Uphill Climb to Profitability Anyone can start […]
Ping pong tables, on-site massages, and free haircuts might look great on paper, but let’s be honest: They’re gimmicks. Even if they manage to attract a candidate’s attention, they’re unlikely to be the reason he or she sticks around. Benefits are supposed to be a key differentiator for employers, but the reality is that most […]
You’ve seen the headlines — employee engagement is frighteningly low. In fact, research from Gallup indicates that only 15 percent of employees globally are engaged in their work. There are numerous strategies intended to combat this apathy and engage employees, but one of the most important involves cultivating a culture of ownership. When employees feel a […]
When businesses become overleveraged, bad things happen. When businesses are able to maintain financial flexibility, they’re far more likely to enjoy long-term success. Where does your business land on this spectrum? And what does it look like to move from overleveraged to flexible? What Does it Mean to be Financially Flexible? Every CFO and finance […]