Sandwiched between two-large generations, Baby Boomers and Millennials, Generation X (also known as GenX) is often considered the “neglected middle child.” But, that doesn’t mean that Gen Xers should be completely neglected. After all, they’re 65 million strong and are expected to surpass the Boomers in population by 2028. So, let’s take the spotlight these […]
Regardless if you’re hiring a professional designer or designing your brand new logo on your own, there several factors you need to consider if you want it to stand out. Logo color is one factorIt needs to be memorable, simple, innovative, contemporary, and flexible enough to use across multiple platforms. But, before you get too crazy […]
As an online business owner, one of your biggest obstacles to overcome is shopping cart abandonment – which is costly and can prevent your business from growing. The leading reasons for abandonment, according to the Baymard Institute, are due to the customer not being ready to make a purchase. When adding on the extra costs […]
No matter how talented and dedicated of a freelance writer you are, there will be that moment when you get dumped by your biggest client. For me, losing my biggest freelance writing client came out of the blue. I had been writing for this client for several years. I had a great rapport with them and […]
There’s no way around it. The success of your business relies on you getting paid. But, invoicing can be a lengthy process. For starters, manual invoicing costs business owners or employees around two hours per week creating and sending invoices. Another two hours will be spent reviewing invoices to be paid – and that’s not […]
If you’re reading this article then it’s probably because you’ve just landed on the industry Terminated Merchant File, or the more commonly called MATCH list. And, not be over-dramatic here, this can be one of the worst things that can happen to a merchant. Being placed on this list means that your merchant account has […]
As a business owner, you’re responsible for lots of tough decisions. And, one of the newer decisions that you’ll have to make when accepting payments is if you’re going to sign up with an aggregator, such as PayPal, or go through the rigorous process of applying for a merchant account. In other other words, are […]
Banks, like any other business, need to make a profit. While you can’t fault banks for wanting to improve their bottom line, sometimes it comes at your personal expense through unnecessary or hidden fees. But, if you’re aware of how most banks make money, you can end up saving a ton of money in the […]
With the “gig economy” continuing to thrive, millions of professionals have turned to the freelance marketplace to land both short-term and contract-based gigs. Here’s the catch. While having a plethora of job-listing websites and social networks makes it easier than ever to find work and connect with clients, it also makes the marketplace more competitive. […]
If you’re a small business owner that accepts payments, both in-person and online, protecting your customer’s sensitive data is paramount. It not only saves you money from having to pay for chargeback fees, it builds trust among your customers for future purchases. Even if your business hasn’t experienced fraud, the threat is always there. In […]