For someone who is busy trying to acquire more customers for their products, it can be a difficult task. But is it possible to acquire more customers without ever leaving the house? With different outlets on the internet, it is one of the best times to try reaching a larger client base. Between Facebook, Twitter, Snapchat, Instagram, and YouTube, there are many different ways to acquire a larger customer base without ever stepping foot out of your home.

If you just sit and watch people walk by, they all have one thing in common, and that is they are always looking at their phones. No one looks at billboards or signs, it’s all within their mobile device. The key is learning how to utilize these outlets to grow your business.

Facebook Advertisements

Facebook is the most widely used social media platform and needs to be utilized to its fullest extent. Two items that you may use are creating a Facebook page for your business. This is a unique page where you and other potential customers can interact with one another and allows for an welcoming feeling for your customers. Secondly is Facebook advertisements. More people are always on Facebook trying to see what the next trending story is or want to know how their friends are doing. Take advantage of the screen time and place ads where people are already going. Also, mix the ads with the Facebook page so when people see the ad, they can interact with people already involved with your product.

Insight Using Snapchat

Snapchat is the next application that you should be using to bring more customers. Using Snapchat allows people to get a ten second glimpse into your life. People are naturally curious and want to know what’s going on, and this way allows them to follow you on your daily journey on marketing and selling products. Also, this is a great way to quickly and personally engage with your customers and make the feel they are valuable.

Instant connection with Instagram

Lastly, Instagram is a fantastic platform that recently has the same features as Snapchat, allowing you to add short videos to people’s feed. Take a second to take a quick photo of your products and use hash tags strategically so there is a higher chance of people seeing your product or service and wanting to learn more. This takes a maximum of two minutes to complete, and doing this throughout the day or week will only draw more attention to your specific brand. Also, with the short video, with the same as Snapchat, you can post a video to allow your audience a quick glimpse into the life of the product or service you are providing.

If you’ve noticed, these are not the traditional advertisement spaces because those are no longer as effective as they once were. It’s crucial that if you’re attempting to gain new customers, you have to go where they already are. No one is looking up at a billboard or sign on a taxi, everyone is on their cell phones checking Twitter, Snapchat, and Facebook. For someone who is looking to gain customers without ever leaving their house, that has never been a more possible. Do not let these opportunities pass you by, because your audience may shift tomorrow.

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William Lipovsky owns the personal finance website First Quarter Finance. His most embarrassing moment was telling a Microsoft executive, "I'll just Google it."

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