Search
Close this search box.
Blog » Annuities » 6 Ways To Help Your Business with LinkedIn

6 Ways To Help Your Business with LinkedIn

Updated on January 17th, 2022
Utilize Linkedin

LinkedIn, the professional social network, is rapidly approaching a half billion users. While the site is known for helping professionals to stay connected with peers, or to seek out new careers, it is a tremendous resource for businesses as well. In fact, if you are not using LinkedIn as a tool at work, your company is probably missing out. Here are six ways that you can use LinkedIn right now, and help your business reach greater heights.

Hunt for customers

Remember, there are over 400 million people on LinkedIn; surely a few of them might be interested in your products or services! Your company’s presence on LinkedIn will open new doors; a LinkedIn presence can help attract people to company’s profile, and ultimately generate new customers interested in doing business with you. You can also do searches for people interested in your particular market niche, and use your presence on the site to find and secure new leads. Finally, it is easy to create sponsored posts on LinkedIn, which can further your company’s exposure on the site.

Build your network

Once you are a member on LinkedIn, you can connect with like-minded professionals, experts, industry and academic leaders, and potential customers. You can seek out their expertise when you need it, and provide it to others in return. Ultimately, your network, if built correctly, will help you solve problems, generate ideas, and attract customers. There is tremendous power in networking, and few platforms offer businesses the opportunities to build effective networks like LinkedIn does.

Post great content

Like most other social media websites, posting great content is a must. Maintaining an active presence on the site with meaningful posts will draw people in to see what you have to say; it will lead people to share your posts, potentially enabling them to go viral. All of this exposure can translate to more leads, and potential sales. Meaningful content can also establish you as a thought leader in your industry as well, and create even more interest in your company.

Empower your employees

Consider encouraging your employees to join LinkedIn when you hire them. Getting your employees on the site can substantially increase the benefits your company gets from using the social networking platform. Recent studies indicate that employees’ LinkedIn connections have a low rate of overlap, less than ten percent. This means that your employees have the potential to dramatically expand the number of people aware of your company, and thus help bring in more potential customers. Additionally, if you hire quality people, their affiliation with your company will help build capital for you on the website as well.

Scout new talent

LinkedIn is also a great place to search for your next employee, or even to seek out managers or business partners. In a recent survey, 89 percent of recruiters reported that they had recently hired someone they had found while searching through profiles on LinkedIn. The website allows you to set search parameters to locate employees with the exact experience and skillsets you require. It will also let you build and save searches, and provide automatic alerts when someone with the required specifications is located.

Locate a third party vendor or contractor

No matter how good your business is, sooner or later it’ll need outside support. When you need to outsource a particular job for your company, LinkedIn can help find someone faster than anything else. You can read profiles, view endorsements, and request advice on vendors or contractors on the site; once you feel armed with enough information, you can choose someone to accomplish what needs to be done.

William Lipovsky

William Lipovsky

William Lipovsky owns the personal finance website First Quarter Finance. He began investing when he was 10 years old. His financial works have been published on Business Insider, Entrepreneur, Forbes, U.S. News & World Report, Yahoo Finance, and many others.

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.

Categories

Top Trending Posts

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More