Are you running your business on a shoestring? You might not be able to run the type of online marketing campaign you hope to focus on. If you are running low on available capital, you can still get out there and drum up sales.

If you are looking for a way to boost your online marketing without spending a lot, here are 5 tips to help you along:

1. Define Your Target

When you are marketing on a shoestring, you need to be especially accurate when defining your target market. Because you only have so much money for the campaign, you need to make sure you are using your resources in the most efficient manner possible.

Figure out who your most important targets are and then plan to aim your marketing at them. You’ll get more bang for your marketing buck, and the results could mean widening the scope of your next online campaign.

2. Brand Yourself

It’s important to brand your company in a way that sets you apart. If you are trying to reach others, you want to have a specific brand voice, and be able to show why your product or service outstrips the competition. Differentiate yourself while aiming at your target market, and you’ll be more likely to see higher conversions and better results.

3. Add Useful Content

If you want to draw more eyes to your website, you need to make sure that you have better content. This isn’t always just about writing. Sometimes it’s also about showing videos or curating useful information. Make it a point to keep adding useful content to your website, from reviews to how-tos to the latest relevant information, and you’ll have a better chance of success. Plus, it’s a way to draw people to your page without paying for advertising.

4. Use Social Media

Social media marketing can be one way to get the word out online without spending a lot of money. Set up social media accounts for your business, and then remember to be appropriately active. You can reach more people if you make the effort to include shareable content that others will want to pass on to their network. Social media can be an inexpensive way to market your products and services and draw people to your website.

5. Search Engine Optimization

Can potential customers even find you? Take the time to figure out which keywords your target audience uses to look for your products and services. Then, make it a point to optimize your website for search engines. This includes using meta data and meaty content that is keyword-rich. You don’t want to overdo it and move into the realm of “keyword stuffing,” but it doesn’t hurt to go over some of your pages and tweak them to be more friendly for search engines.

All of these tactics take a little time. However, if you are short on cash, you might be willing to spend the time it takes to boost your online marketing without breaking the bank.

Peter Daisyme is the co-founder of Palo Alto, California-based Hostt, specializing in helping businesses with hosting their website for free, for life. Previously he was the co-founder of Pixloo, a company that helped people sell their homes online, that was acquired in 2012.

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