There’s a lot to think about when it comes to web design, but the homepage is arguably the biggest priority. It’s the portal through which many of your visitors will enter your site and sets the tone for the entire experience. But do you know whether or not your homepage is actually going to drive conversions?
Here are five homepage designs that will drive more conversions — and a few lessons we can all learn from them:
When a non-designer looks at Uber’s homepage, they may not see anything special. But for anyone who’s worked closely with designing websites, it’s clear just how well put together the homepage is.
It all begins with the value proposition at the top — which frequently changes based on split testing — but currently reads, “Get there, Your day belongs to you.” It then features one clean image with a simple signup form above the fold on the right side of the page. As you scroll down, there are some parallax design elements and lots of white space, which draws attention to the floating text boxes.
2. Stella & Dot
Stella & Dot’s homepage has a lot going on — but in the best way possible. It features an organized navigation bar at the top and then a handful of featured product categories below the header and above the fold. These include things like “bestsellers” and “shop under $100.”
Scroll down a little further and you’ll discover a behind the scenes video, a handful of social proof elements — including an “As Seen In” section with notable publishers listed — and a subscription box for receiving special offers. The success of Stella & Dot’s homepage is found in its ability to provide visitors with a ton of information, but without overwhelming or confusing them in the process.
The KicksUSA homepage is totally underrated. It’s clean, sleek, modern, and powerful — all wrapped into one. It starts with a simple navigation menu at the top, which features dropdown functionality. Then, there’s a tile-based format below the header with plenty of negative space and bright pops of color.
In order to bring attention to some of the various tiles on the homepage, the images flash and cycle with various angles and calls-to-action (CTAs). This ensures no element goes unnoticed, while still retaining the clean image the site is attempting to convey.
A major part of the Mint value proposition is simplicity and organization. In order for Mint to live up to these values, they’re forced to convey such in their web design. Well, they pass the test.
The Mint homepage isn’t anything special, but it helps push visitors through the conversion funnel by organizing everything around getting people to sign up. There are no fewer than four different sign-up buttons on the page, with three of them occurring above the fold. This ensures fewer visitors bounce and more visitors click to find out more.
Spotify has always done a nice job with their website’s homepage and this iteration is no exception. There’s a ton of negative space — including shades of white, purple, and pink — and very clean subheadings that clearly direct the visitor’s attention and focus. There are also some elements of parallax design, which cause interest, create depth and enhance the overall perceived quality of the site.
Make Your Homepage a Priority
If it’s been months or years since you last made any tweaks to your homepage, then you aren’t making it a big enough priority. Your homepage should be constantly re-evaluated on a weekly basis — testing new elements, removing items that don’t work, and trying new things.
Only then can you truly satisfy visitors and maximize conversions.