It’s that time of year again! Spring is around the corner. Following soon afterward that is summer, and summer (for some online businesses) is known for the summer slump. The summer slump is a when you may see a dip in website traffic and sales because people are out on vacation and enjoying the weather. […]
Pinterest is the highest source of traffic to my site. The great thing about Pinterest is that it’s a search engine that people use to find cool things. They go onto it looking for ideas and blog posts to read. Lately, I’ve been rethinking my Pinterest strategy for 2019. I shared my Pinterest strategy in […]
In today’s email-driven workplace setting, sending follow-ups is key if you want to secure new clients for your business, establish partnerships, and so on. Email inboxes can fill up quickly, so it’s important to have a follow-up strategy in place when you plan to do outreach. It’s so easy for an email to get buried or […]
People who want to become freelancers are often blinded by the major perks of the gig; working for yourself, working from home, wearing whatever you want, and eating lunch in front of your tv. But there is much more to being a legitimate freelancer, and that should be what you’re aiming to become. No one […]
It can be frustrating when you’re not seeing results from social media. It seems like everyone else is growing a following and you’re stuck getting maybe a follower a day and not seeing any change to your bottom line. Social media gives us access to unlimited customers all over the world but that doesn’t mean […]
When you work for yourself, the lines between your personal life and business life can blur easily. Normal work hours can no longer apply. And you might find that your friends want to pick your brain more than once about your area of expertise. While its good and well to give a friend a piece […]
There’s no denying it. All business owners need a solid emergency fund. While you are in charge of your own income, it’s bound to fluctuate and you may have some rougher months as a result. This is why it’s best to be prepared with a fully funded business emergency fund that you can fall back […]
After deciding you need to hire a virtual assistant, finding the right one can be a challenging task. You need someone reliable, professional, and coachable, but sometimes good work is hard to find. Here are some steps to follow to help you in your search for the perfect virtual assistant: List out the tasks you […]
At some point, you’ll have a customer or client that will drive you up a wall. Perhaps they are consistently late with payment, or they have unreasonable demands on your time and skills. My personal favorite is when clients lead you on for weeks at a time, and then disappear, leaving no trace of the […]
An interest in investing in companies focused on making a social impact has been steadily growing, with companies like Bain Capital, UBS, and TPG Growth getting involved in impact investing. Bain Capital launched a $390 million double-impact fund, while TPG has its $2 billion “The Rise Fund.” The Impact Engine began as an accelerator fund […]