Having a client dispute an invoice is often an uncomfortable situation. You’re billing for how much you believe you agreed upon, but the client isn’t so sure. You’re waiting for payment and growing impatient because you want the money. The goal is to come to an understanding so you can get the cash. Here’s how […]
Too many people take networking for granted when it comes to building their business. Looking back, my business wouldn’t be where it is today without networking. The people in my network have always been there to provide tips, advice, opportunities and leads that help me grow my business. I believe in giving back just as […]
Our goal as business owners is to do work and get paid for our time. Invoicing for the work we do is how we get paid. If we don’t invoice properly, money can come late or not in the form of payment that we want which can be a huge hassle. There are a few […]
Let’s say that after receiving your tab at a local store or restaurant you asked if you could pay the bill later. I don’t think that would fly. In fact, I bet you would be on the receiving end of some very amusing facial expressions. For a lot of businesses, they’re expected to be compensated […]
Let’s face it. Your business needs to be producing content. Quality content can serve many purposes including increasing your brand awareness, building trust with your audience and boosting your site’s SEO value. The only caveat is that you need people to actually see your content – preferably a lot of people. Creating content becomes an […]
I’ll say it: lots of business books are a waste of time. They spend too much time of fluff and not enough time giving you practical advice. I don’t need to hear ‘you need to build something remarkable’ for 5 chapters (looking at you Seth Godin). I need to hear that in one chapter, and […]
Marketing is critical to the success of any business. You’ve got to get people talking about your work or product so that you can get in front of the people that will buy from you. It’s a simple theory with a complicated execution. HOw do you determine a good ROI for the time and money […]
For the everyday investor, it can be tempting to look to celebrity investors like Warren Buffett as bastions of truth. These stock titans may appear to have an inside track on the market — and Buffett’s advice reportedly works for many — but if investing were as simple as following a superstar formula, we’d all be rich. The […]
When you don’t have time to create content, it may be time to hire contributors. Content like articles, blog posts, videos, podcasts and other forms of media can bring awareness to your business. The goal is for the awareness to equal more dollar signs. Finding and hiring content creators or contributors may seem like a daunting […]
Content marketing is the idea that your brand content (blog posts, social media, videos, or emails) implicitly does your marketing for you. Compare this to traditional, explicit marketing, like purchasing a tv ad or putting ‘buy now’ over a product. Content marketing has surged to the front of our marketing approaches in the digital age, […]