I may be exaggerating. But it seems like I get the same question every week: “Jeff, what is the best niche to monetize on Facebook?”
I get it. You’re from the world of blogging or YouTube, where niche is king. In those worlds, we’re taught that if you don’t speak about finance, investing, or business, your RPM (Revenue Per Mille) will tank. That was also my bias. Since my finance page performs well, I assumed other “random” categories wouldn’t be worth my time.
Then I did some digging. And what I found blew my mind.
I found creators making more than $3,000, $8,000, and even almost $30,000 every month in niches most “experts” would recommend avoiding. We’re talking thrifting, random city photography, and even just speaking your mind.
As such, it’s time to stop waiting for the “perfect” niche before you start your business. Right now, Facebook creators aren’t winning because they have a magic topic; they’re winning because they have a magic playbook.
This post will show you nine real-world examples of what’s working, how much they’re earning, and what you can learn from them to start your own Facebook “Wealth Hacker” journey.
The Truth About Facebook RPMs
Being a Certified Financial Planner, I’m used to high-value data. Typically, a finance video on YouTube will have five times the RPM as a cooking video. Facebook, however, has a different game.
I’ve concluded that if you can drive engagement, you can make money in any niche. It doesn’t matter if you’re talking about the stock market or the local state fair; Facebook is hungry for content that keeps people on the platform.
9 Niche Success Stories That Prove the Rules Have Changed
In order to really understand why the old rules of “high-value niches” don’t apply here, you have to look at the data. Over the past few months, I have spent a lot of time analyzing the backends of various pages to determine what is actually affecting profitability. I discovered a consistent trend: “ordinary” topics generate extraordinary revenue, not just outliers.
Rather than being lucky, these creators are leveraging engagement triggers that Facebook’s algorithm is prioritizing right now. Whether it’s hyper-local community hubs or stay-at-home parents sharing their daily grind, these examples demonstrate what’s possible when you stop overthinking and start taking action.
1. Travel & Lifestyle (~$1,500/week)
My eye was caught by a travel page called Busandbunny that recently grew from 50,000 to over 70,000 followers in record time. During the past seven days, they earned nearly $1,500, according to a screenshot they shared.
- The strategy: Their posts are a combination of text and images, as well as reels.
- The lesson: Highlight your life’s experiences and accomplishments. Best of all? You don’t need a film crew. The only thing you need to do is document your day-to-day activities.
2. The Hyper-Local Strategy ($6,000/month)
My jaw dropped when I saw this one. With 81,000 followers, the Welcome to Des Moines, Iowa page is one of the most popular pages on Facebook. With just one city’s story, they generated 41 million views and nearly $6,000 in just one month.
- The strategy: By taking pictures of local festivals and highways, the creator asks the community to tag a friend who might be in the picture.
- The lesson: Photos that drive community engagement on Facebook are paid a premium.
3. The “Thrifter” ($20,000/month)
Think your hobby isn’t a business? Check out this guy, the Thrifting Treasure. With almost $20,000 in income, he finds deals at thrift stores, posts photos, and makes Reels of his “random finds.” He’s had 145 million views in one month.
- The strategy: Passion pure and simple. You can tell he loves the hunt. To keep the feed diverse, he sprinkles in photos with Reels.
- The lesson: You don’t have to be an entrepreneur to make entrepreneur money. All you need is a hobby that people enjoy watching.
4. The International Creator ($4,000/month)
Often, people ask if Facebook pays the same if they’re outside the U.S. In one case, a page called Tiliva for Africa generated 77 million views and made over $4,000.
- The strategy. Often, they post random, viral Reels, such as airport clips or bizarre situations.
- The lesson: Facebook Reels isn’t just for Americans. People all over the world can take advantage of it.
5. Relatable “Mom” Content ($17,000/month)
Katie Luren is an Australian stay-at-home mom who posts relatable content. Last year, her earnings were explosive: $7,000 in July, $17,000 in August, and $13,000 in September.
- The strategy: She offers “hot takes” on parenting topics like car seat safety. It’s controversial, it generates thousands of comments, and it gets people talking.
- The lesson: Social media is all about relevancy.
6. The “Diversified” Lifestyle Creator ($11,000/month)
With 34 million views, Valerie Rogers is a creator who earned $11,000, but where did the money come from? With Reels, she earned $6,700; with Stories, $2,700; with Photos, $1,300; and with Text, $1,300.
- The strategy. She uses every tool available on Facebook. Through her Stories, she even makes money by sharing her everyday life.
- The lesson: Post more than just videos. Take advantage of the entire platform to maximize your revenue.
7. The Faith-Based Page ($52,000 in 4 months)
As a Christian, Josiah Alipate fills a niche. Over the course of four months, he earned just under $52,000.
- The strategy: He creates “Reaction Videos” in which he plays a clip from someone else’s viral video and adds his own spiritual commentary.
- The lesson: By adding your own spin to existing viral content, you can create something new and monetizable.
8. The Political Commentator ($8,500 in 28 days)
Nearly 300,000 people follow “Gunny Speaks Out.” His political opinions are often strong and confrontational. Even though politics can be risky, his “hot takes” earned him $8,500 in 28 days.
- The strategy: Reels that ignite debate through high engagement.
- The lesson: A strong opinion will drive engagement, and engagement will drive sales.
9. The “Wildcard” ($24,000/month)
One of my favorite examples is Amy Jackson. She just posts… whatever she wants. It’s common for her to make fun of people in her comments, post funny t-shirt pictures, and speak her mind. She made $24,000 in September after reaching 147 million views.
- The strategy: By selling just one picture of her wearing a T-shirt, she once made $650.
- The lesson: It doesn’t matter what niche you’re in if you’re liked by people.
The Real Lesson: Your Niche Isn’t the Problem
Looking at pages from Des Moines photography to African airport clips and sourdough recipes, it’s obvious: niches don’t make money. It’s your consistency and engagement strategy that matters.
Facebook winners aren’t those who find a “secret” topic no one else knows about. In other words, they picked a lane, kept to their strategy, and posted consistently. Because Facebook is an interaction-driven volume game, they understood that. You’ll be rewarded by the platform if you get people to like, comment, or share, whether it’s out of love, humor, or controversy.
If you’ve been putting off your start because you’re trying to figure out your niche, consider this your sign to get started. You don’t need a “perfect” plan to begin; you just need to get into the game. Often, the “perfect” niche is the one you stay with for more than thirty days.
FAQs
Do I need a high-end camera to start a Facebook page?
Not at all. Facebook audiences tend to prefer “raw” and “relatable” content over polished commercials, so high production values can sometimes backfire. If you have decent lighting and clear audio, your phone will suffice.
How many times a day should I be posting to see results?
Even though there is no “magic number,” most of the creators making $5,000+ a month post at least three to five times a day. It typically includes a mix of reels, static images, and text-based “poll” questions. You want to ensure your content stays in your followers’ news feeds so the Facebook algorithm can surface it multiple times.
Can I monetize a page if I don’t live in the United States?
Yes. Facebook monetization is global, as shown by a creator in Africa who earns $4,000 a month. You must, however, live in a country that supports Facebook’s “In-Stream Ads” and “Reels Play” programs. To verify your eligibility, check the Meta Business Suite’s current list of eligible regions.
Does Facebook pay more for videos than for photos?
Historically, video ads (In-Stream Ads) were the primary way to earn money. With Facebook’s new “Performance Bonus Program,” however, the game has changed in 2026. As part of this program, creators are paid for the engagement they receive across all post types, including photos and text. Now, some creators earn more from high-engagement photo posts than from video.
Will I get in trouble for posting “Hot Takes” or controversial opinions?
There is a fine line here. While “hot takes” drive massive engagement (and therefore higher pay), you must follow Facebook’s Community Standards. Stay away from hate speech, misinformation, or over-aggressive content. As I highlighted, these creators use “relatable controversy” (such as car seat safety debates or political commentary) that remains within the platform’s rules while still sparking lively discussion.
Image Credit: Photo by Anderson Guerra: Pexels
