Search
Close this search box.
Blog » Money Tips » What Is a Fiduciary Advisor? And Why It Matters More Than You Think

What Is a Fiduciary Advisor? And Why It Matters More Than You Think

Don’t you think that all financial advisors should have to put their clients’ interests first? — Isn’t that the whole point of getting advice? Turns out that is entirely wrong! Discovering this felt like finding out that not all doctors are required to help you get better.

The word “fiduciary” kept popping up when I researched financial advisors, and I initially brushed it off as fancy financial jargon. But once I understood what it actually means, I realized this might be one of the most important questions to ask any advisor: “Are you a fiduciary?” Let me explain why.

The Simple Truth About Fiduciary

A fiduciary advisor is legally required to act in your best interest. Not their best interest, not their company’s best interest – your best interest. Period.

Sounds obvious, right? Here’s the shocking part: not all financial advisors are fiduciaries. Some are only required to give you “suitable” advice, which is a much lower standard than “best interest” advice.

Think of it like this: if you ask someone for restaurant recommendations, a fiduciary would suggest the best restaurant for your taste and budget. A non-fiduciary might recommend the restaurant that gives them the biggest kickback, as long as the food won’t poison you (that’s the “suitable” standard).

The Different Standards Explained

Fiduciary Standard:

  • Must act in your best interest at all times
  • Must disclose all conflicts of interest
  • Must put your interests ahead of their own
  • Legally liable if they don’t meet this standard

Suitability Standard:

  • Only needs to recommend investments that are “suitable” for you
  • Can recommend higher-fee products if they’re still appropriate
  • Less strict disclosure requirements
  • Lower legal liability

Here’s a real example: imagine you’re looking for a bond fund. A fiduciary advisor would recommend the low-cost index fund that’s best for you, even if they make less money from it. An advisor following the suitability standard could recommend a higher-fee actively managed fund that pays them more commission, as long as it’s not entirely inappropriate for your situation.

Who Are the Fiduciaries?

Registered Investment Advisors (RIAs): These are always fiduciaries. They’re regulated by either the SEC or state regulators and must act in your best interest.

Fee-Only Financial Planners: These advisors don’t earn commissions from selling products, so their incentives are more aligned with yours. They’re typically fiduciaries.

Some Robo-Advisors: Companies like Betterment and Wealthfront operate under fiduciary standards.

Who Might Not Be Fiduciaries?

Broker-Dealers: Traditional stockbrokers often operate under the suitability standard, though this is changing with new regulations.

Insurance Agents: When selling insurance products, they typically follow suitability standards.

Bank Investment Representatives: The person at your bank selling investment products might not be a fiduciary.

Some Advisors, Such as those at large wirehouses and Representatives at big firms, might operate under suitability standards for certain services.

The Gray Areas That Confused Me

Here’s where it gets tricky: some advisors operate under both standards depending on what they’re doing for you.

They might be a fiduciary when providing investment advice, but follow suitability standards when selling insurance products. Or they might be a fiduciary for fee-based services but not for commission-based transactions.

This is why it’s important to ask specifically: “Are you acting as a fiduciary for all the services you’re providing me?

Why This Actually Matters

The Fee Difference: Non-fiduciary advisors might recommend investments with higher fees because they earn more from them. Over decades, seemingly minor fee differences can cost you tens of thousands of dollars.

Product Recommendations: A fiduciary is more likely to recommend simple, low-cost index funds if that’s what’s best for you. A non-fiduciary might push more complex (and profitable for them) products.

Conflict of Interest Disclosure: Fiduciaries must tell you about potential conflicts upfront. Others might be less transparent about how they’re compensated.

Your Legal Protection If a fiduciary advisor doesn’t act in your best interest, you have stronger legal recourse.

Real-World Examples

Example 1: The Expensive Mutual Fund; You need a large-cap stock fund. The fiduciary advisor recommends a Vanguard index fund with 0.03% fees. The non-fiduciary advisor recommends their company’s actively managed fund with 1.5% fees because it pays them a higher commission. Although both funds might perform similarly, the fee difference can cost you thousands over time.

Example 2: The Unnecessary Insurance A fiduciary might tell a young, single person with no dependents that they don’t need life insurance right now. A non-fiduciary insurance agent might still try to sell them a policy because that’s how they earn money.

Example 3: The Complex Annuity An elderly client wants a simple income in retirement. A fiduciary might recommend a straightforward bond ladder or dividend-focused portfolio. A non-fiduciary might suggest a complex annuity with high fees and surrender charges because the commission is substantial.

How to Find Out if Someone Is a Fiduciary

Ask Directly: “Are you a fiduciary?” and “Will you act as a fiduciary for all services you provide me?” Don’t accept vague answers.

Get It in Writing: Ask them to put their fiduciary commitment in writing. Honest fiduciaries won’t hesitate to do this.

Check Their Registration: Look them up on the SEC’s Investment Adviser Public Disclosure website or your state regulator’s site.

Review Their Form is Called, an ADV: This document discloses how they’re compensated, potential conflicts of interest, and their fiduciary status.

The Compensation Question

How an advisor gets paid often (but not always) indicates their fiduciary status.

Fee-Only: Typically fiduciaries. You pay them directly for advice.

Fee-Based: May act as fiduciaries for certain services but earn commissions on others.

Commission-Only: Usually not fiduciaries. They’re paid by selling you products.

The cleanest arrangement is usually fee-only, where you pay the advisor directly and they don’t earn money from recommending specific products.

What About Robo-Advisors?

Most major robo-advisors (Betterment, Wealthfront, Vanguard Digital Advisor) operate as fiduciaries. They use algorithms to recommend low-cost index funds based on your goals and risk tolerance, which aligns with the fiduciary standard.

Common Misconceptions I Had

“All advisors are fiduciaries.” Nope. Many operate under the lower suitability standard.

“Fiduciary advisors are always more expensive.” Not necessarily. Fee-only fiduciary advisors might actually cost less over time because they’re not steering you toward high-fee products.

“The fiduciary rule fixed everything.” There have been various regulatory attempts to expand fiduciary requirements, but the landscape is still complex and varies by advisor type.

“Big firm advisors are automatically fiduciaries.” Size doesn’t determine fiduciary status. Some large firms operate under suitability standards.

Red Flags to Watch For

Reluctance to Answer the Fiduciary Question: If someone dodges this question or gives vague answers, be suspicious.

Heavy Product Sales Pitch: If the conversation quickly turns to specific products they’re pushing, they might not be operating as a fiduciary.

Unclear Fee Structure: Fiduciaries should be transparent about how they’re compensated.

Promises of Guaranteed. Returns. No legitimate fiduciary advisor can guarantee investment returns.

The Bottom Line

Asking whether someone is a fiduciary isn’t about being difficult – it’s about understanding whose interests they’re legally required to put first. You want someone who’s legally obligated to give you their best advice, not someone who can recommend whatever makes them the most money as long as it won’t completely harm you.

This doesn’t mean all non-fiduciary advisors are bad people trying to rip you off. Many genuinely want to help their clients. But the legal standards are different, and that matters when you’re trusting someone with your financial future.

The good news is that finding fiduciary advisors isn’t difficult once you know what to look for. Fee-only financial planners, registered investment advisors, and many robo-advisors all operate under fiduciary standards.

When in doubt, ask the simple question: “Are you acting as my fiduciary?” A real fiduciary will say yes immediately and put it in writing. Anyone who hesitates or gives a complicated answer probably isn’t one.

Your money, your future – make sure the person giving you advice is legally required to put your interests first.

About Due’s Editorial Process

We uphold a strict editorial policy that focuses on factual accuracy, relevance, and impartiality. Our content, created by leading finance and industry experts, is reviewed by a team of seasoned editors to ensure compliance with the highest standards in reporting and publishing.

TAGS
CEO at Due
John Rampton is an entrepreneur and connector. When he was 23 years old, while attending the University of Utah, he was hurt in a construction accident. His leg was snapped in half. He was told by 13 doctors he would never walk again. Over the next 12 months, he had several surgeries, stem cell injections and learned how to walk again. During this time, he studied and mastered how to make money work for you, not against you. He has since taught thousands through books, courses and written over 5000 articles online about finance, entrepreneurship and productivity. He has been recognized as the Top Online Influencers in the World by Entrepreneur Magazine and Finance Expert by Time. He is the Founder and CEO of Due. Connect: [email protected]
About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.

Editorial Process

The team at Due includes a network of professional money managers, technological support, money experts, and staff writers who have written in the financial arena for years — and they know what they’re talking about. 

Categories

You might also like...

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More