When it comes to organizing your business and building your personal and professional brand image, many entrepreneurs can find themselves at a loss at striking the balance. Especially because some of the brand image stuff – networking, brainstorming, what Due cofounder John Rampton calls the “building” work – is more abstract. However, by prioritizing your “Building goals”, and devoting at least 25% to 50% of your work to strategizing and prioritizing your building work, you may find yourself shifting your approach to a better, more growth-encouraging direction.
For more of John Rampton’s advice on how to better organize your time between Doing and Building, read his article on AmericanExpress’ OpenForum site.
