In order to earn more money through your business, you need more eyeballs on you. This usually looks like generating more traffic to your business website.
In the world of SEO and online marketing, generating traffic to a business website almost seems like some sort of secret code that only a few people know about.
The reality is that generating traffic to a business website just takes time, grit, patience and sometimes money. And, of course, it also involves work.
6 Ways to Generate More Traffic To Your Business Website
Use search engine optimization.
Search engine optimization, otherwise known as SEO, is the art of inserting specific keywords into blog posts and articles so that people can find your content on Google search.
You may be wondering, “How do I find these keywords?” Google has a free tool you can use to search for keywords (and similar keywords) to see what their search volume and competition are like.
Once you find the right keywords, you write content that uses the keywords in the most natural way possible. You can also use a free plugin like Yoast SEO to see whether or not you’ve used the keyword enough times throughout the post. It will also test readability for the users.
Search engine optimization is just one of the ways to generate more traffic to your business website and, if done correctly, it’s very effective. I’ve gotten both writing and social media influencer opportunities that I can link directly back to the use of good SEO.
Use social media to share your content.
Social media is a goldmine for both free and paid ways to generate traffic to your business website. In fact, if I were to look into my Google Analytics, I would see that social media is my number one traffic source.
The reason social media is effective is because not everyone will find your content through a Google search. Additionally, not everyone hangs out on the same social media channels, so incorporating different channels based on what you find to give you the best ROI creates a solid strategy.
Here are just a few of the ways to use social media to generate traffic to your website:
- Use the bio section of all social media channels to share your latest article.
- Automate the sharing of content with tools like Hootsuite or Edgar.
- Share often! Social media moves very quickly so you’ll want to make sure you’re sharing things often so that more people see your stuff.
- Share other people’s stuff. This helps increase your own following so you can direct more people to your business website.
- Share a new piece of content every time it goes live. (Note: You’ll want to make sure you’re consistent with creating new content on your business website in order for this to work.)
These are the basic rules you need to know to effectively use social media to generate traffic to your business website. In the rest of this article, we’ll talk about specific channels and the strategies you can use.
Use Pinterest to generate traffic to your business website.
Pinterest is amazing for generating traffic to a website. Out of all my social media traffic referrers, Pinterest is by far the most effective.
The reason Pinterest is so effective is because it’s basically a search engine with pretty images. People go to Pinterest to find solutions to their problems all the time. They also use it as a way to save helpful content they can read later.
Here are some of the ways to use Pinterest effectively:
- Make sure the images on your website are pinnable.
- Share other people’s pins to increase your following.
- Join group boards in your niche and share your pins.
- Write good descriptions for your pins.
- When you send an email out to your list, give them the option to save the corresponding pin so they can read it later.
There are also tools you can use to automate Pinterest and make it less time consuming. These tools include Boardbooster so you can automatically pin to group boards and Tailwind so you can schedule out pins in advance. The both of them working together creates Pinterest magic.
Try Facebook ads.
Another solid way to generate traffic to your website is with Facebook ads. While this does require you to pay, the reality is that if you get the audience down right, you can get qualified visitors that don’t cost you a whole lot.
The hardest part is figuring out the right audience. You can start by uploading your current email list and creating a “Lookalike” audience based on the characteristics of your current list of leads.
From there you’ll want to test out different demographics to see who your ads are most effective with. Once you have the answer, you can keep marketing to the audience that converts for the least amount of money.
Alert your email list when there’s a new post on your business website.
Want to generate traffic to your business website? Look no further than your email list! These are the people who are more likely to share your content on their social media channels, so make sure to alert them when you’ve published something new.
Interview other people for your website.
One of the reasons I decided to start interviewing people on my podcast – besides the fact that it’s fun – is because I knew it would be a great way to generate more traffic to my business website.
By featuring other people, and then letting them know when their interview has gone live, you can tap into their lists and their networks when they share it.
As a bonus tip, you can upload the video or audio on to YouTube and link back to your website for additional traffic. YouTube has millions of users per day, so take a piece of the pie by using it to repurpose content and direct people back to your business website.
Do all of these methods of generating traffic take time? Yes. Do they require work? Absolutely. But as you layer these things over time, you’ll see your traffic starting to increase.