One of the most important things you can do as you build your business and market yourself is to think about your personal brand. Building a personal brand is essential if you want to be seen as an expert, and if you want to market yourself appropriately.
5 Tools to Help You Build Your Personal Brand
1. LinkedIn
Probably one of the best ways to build your brand is to build your LinkedIn profile. LinkedIn is the place to go if you want to show that you are a professional. You can connect with colleagues, and build a profile that others can find.
Additionally, it’s possible to join groups, answer questions and even write posts with useful information that can help you brand yourself as an expert.
2. Buffer
If you hope to use social media scheduling to build your online personal brand, Buffer can help you schedule social posts and monitor your online presence.
Buffer also offers content suggestions that can keep you on the pulse of what’s happening in your industry so that you can build a reputation for relevancy.
Social media marketing is essential for any business today, and with a tool like Buffer, you can use it to take your personal branding to the next level.
3. Simply Measured
Want to see how things are going on your social media pages? Use Simply Measured to get an idea of how you’re performing on Facebook, Twitter, Instagram and more.
You can see what is most effective with your social posts, and it can help you tweak your offerings so they are more targeted and relevant. When you are branding yourself as an expert and a thought leader in your field, you need to understand how it all works together, and you need tools to help you better plan your efforts.
4. Canva
Strong, attractive visuals are an important part of your personal brand. Use a tool like Canva to create images that draw people in.
You can use them with your blog posts and other content, and even create them for use on social media sites like Twitter, Pinterest, Instagram and Facebook.
With this tool, it’s possible to present yourself in a better light and attract others to your content and your ideas.
5. Brand24
Keep up with what others are saying about you with Brand24. It’s a great way to see what needs to be addressed in terms of customer satisfaction, as well as see what others are saying on social media.
You can track your progress, as well as identify branding issues that can help you tweak your approach in the future. If you want to boost your brand, using these types of tools can help.
Other Branding Tips
Don’t forget to integrate these tools to build your personal brand with your other efforts. Some tips to help you improve your personal brand include:
- Professional headshots: You don’t look like a professional when you use a photo that has the other people cropped out. Spend the time and money to have professional headshots taken.
- A home on the web: You need an Internet home where people can find you and learn about you. Build a website so that people can find you. There are plenty of tools like WordPress and Squarespace that make it easy to set up a website.
- Know what image you are trying to convey and be consistent: Finally, know what you are trying to accomplish with your online branding efforts and be consistent your portrayal.
Getting out there can be a great way to build your personal brand so that you remain visible, and so that you can leverage that into higher income for your business.
