If you have a business website, you may be interested in SEO. Some businesses just set up a website to serve as a portfolio or simply to establish an online presence – without a big emphasis on marketing.
The rest of us want our website to be used as a tool to help draw in more customers or even to make online sales. This is where SEO comes in because it helps your site get found when someone performs a search on Google.
Google only ranks sites that appear credible and relevant to certain search terms. To improve your site’s credibility, you need high-quality backlinks. In other words, other sites linking to your website or content. Whether you have a brand new site or just have no idea where to start, check out these easy ways to get backlinks to your site.
Create Exceptional Content
Creating exceptional content is one of the easiest ways to get backlinks to your site. If you create a helpful resource or share some valuable advice, people are likely going to link to it and share it with others.
Writers and journalists are often looking to find credible sources to link to in their work so set your website content apart from the rest by making it long-form and truly exceptional.
Submit Your Content to Roundups
If people are not naturally linking to your exceptional content just yet, they may not be able to find it. In that case, you can submit your content and blog posts to popular roundups in your niche so they can be featured.
Try to reach out to the roundup site on social media or share some of their content as well to build a relationship.
Submit an Expert Quote
Another easy way to get backlinks is to get quoted in other publications and websites. Again, writers may be looking to interview someone in your field to add to their story.
You can find these opportunities by joining community Facebook groups where writers are present and sites like HARO (help a reporter out). HARO is an excellent resource because there are always tons of writers looking to get quotes from experts.
It will only take a few minutes to send a quote and mention that you’d like the writer to link back to your business’ site.
Reach out to people in your niche to see if they’d like to link to your website or blog posts and express the value it provides. No one is going to link to you for no reason but if you have a resource, study, or helpful guide, you are more likely to be successful.
You can hire an intern to gather a list of prospects and to send emails and follow-ups on your behalf.
Poll Your Customers to Create a Study
People love linking to studies and statistics. Consider creating your own by surveying your audience and customers base to see what their thoughts and opinions are about a particular topic.
This is how people come up with those gripping headlines and statements like: “50% of Americans say they can’t afford a $400 emergency expense” or “3/5 of homeowners say they prefer stainless steel appliances”.
Be sure to pitch the results of your survey to news outlets and other publications.
Getting quality backlinks can improve your site’s SEO and thus, increase the amount of visitors you’re getting from Google search. As your website traffic grows, more people can sign up for your email list, check out your products, and follow your business on social media so it’s a win-win.
Use these easy ways to get backlinks and add it to your SEO and marketing strategy for the best results.