Outsourcing is all the craze these days. Business owners are eager to save time and still get a lot done. Sometimes, work-life balance isn’t realistic when you’re growing a business.
Outsourcing can also be pretty expensive if you’re not focused on your ROI or simply have a lot of tasks to work on. When I consider outsourcing, I always prioritize my schedule and consider how long it will take me to complete certain tasks along with whether I have the skills to complete them.
Sometimes, it makes sense to outsource and hire someone. Other times, I actually insource and take care of it myself. Here are 4 things business owners can insource if you’re on a budget and have some basic skills.
Facebook Ads
If you want to market with Facebook ads, you don’t need to pay someone else to help you get started. Given the fact that you also have to pay for the ad spend, hiring out can get pretty expensive. There are tons of courses that will show you how to set up a Facebook ad campaign and create different audiences.
The best part is that once you create your ad, test it, and tweak your copy, you can basically put it on autopilot.
Graphics
I’m by no means a graphics person and I don’t even have a creative eye. However, I’ve been creating worksheets and graphics for my site instead of hiring a designer. My secret weapon is Canva.
Canva is a free site that helps you design professional graphics. I love that they have templated for literally any project whether it’s a social media image, e-book cover, flyer, presentation, report, worksheet, etc.
Since Canva is so easy to use and they have templates, it only takes me a few minutes to create a worksheet, Pinterest image, or marketing material for my blog.
I even created a media kit for my brand with a Canva template. It only took around 20 minutes and looked very professional.
Bookkeeping
Bookkeeping is an administrative task that some online business owners aren’t too crazy about. Even if you don’t feel that you’re good with counting and tracking money, you can still do your own bookkeeping with digital tools that will automate the process.
Due offers software for payment processing and invoicing that can integrate with other programs you use.
This can help you keep track of your income and expenses better so all you need to do is work with an accountant around tax time.
Content Marketing
About 40% of large companies pay organizations to do their content marketing. A smaller online business may not have the budget to do this, but you can still do your own content marketing with ease.
You can definitely outsource and hire a freelancer to write or edit the content you produce. But you can also repurpose. One piece of content can be repurposed in several different ways. You can turn it into social media posts, ads, products, etc.
Repurposing your content will help save you time and money until you can afford to hire someone else to do it.
Summary
Outsourcing has its benefits, but so does insourcing. Of course, more online business owners want to take a lot off their plate, but you also focus on time management and efficiency. Consider insourcing these 4 things before you outsource as you grow your business.
