Many people dream of writing a book. It’s not just career writers who feel like writing a book makes sense. Even some business owners feel like they want to write a book.
As a business owner, there can be some advantages to writing a book. Here are some of the ways that you can benefit when you take the time to share what you’ve learned in a book:
1. Credibility as an Expert
If you’re trying to build your personal brand as an expert and an entrepreneur, writing a book can be a big help. Today’s society sees a written book as an instant stamp of credibility.
When you write a book, you established yourself as an expert on the subject. There’s something to be said for telling people that you have a book out. You’re more likely to see respect for your opinions, and be recognized as a thought leader in your field.
Not only will you see credibility as an expert, but you can also increase the visibility and credibility of your business by writing a book.
2. More Opportunities for Visibility and Publicity
Sometimes it can be hard to get media coverage of your business or a new product that you’re launching. Many media outlets see much of this advertising rather than news.
Writing a book can change the equation. You can get a little more publicity because you might be asked to talk about your book and what’s in it in the media. Not only that, but you also have more opportunities to be reviewed in different publications and by independent bloggers.
If you write an interesting book with valuable information, more people will be willing to read and review it, and even share it. When people cover your book, they will also cover your business and you’ll see more visibility and media recognition for your personal brand. It’s one way to get a little more publicity without paying an arm and leg.
3. Boost your Consulting Opportunities and Fees
Writing a book can also help you open doors to new consulting opportunities. When you have that increased credibility that comes with writing a book, you also become more sought-after as a consultant or speaker. A book is a perfect companion to these opportunities.
Not only my new see more opportunities to consult and raise the profile of your business, but you also might be able to boost your fees. If you already do a little consulting or speaking, publishing a book can help you charge a little bit more for each engagement. Plus, you can get your book into more hands if you offer it to your audiences.
Writing a book, unless you self-publish, is unlikely to result in vast riches alone. While you can make money writing books and publishing them yourself (and this can be a solid revenue stream if done right), many business owners find other benefits from writing books. Most of these have to do with how you position yourself and your business, as well as the increased opportunities for clients, consultations, and speaking engagements.
