These days, explainer videos have become a really smart way to explain the words of any brand and, over time, these videos are now considered to be a great advertising tool that can save both the time and the money of the businesses. Moreover, it is just impossible to overemphasize the importance of the powerful visuals in promoting your business.
Though in some cases, text can be helpful in elaborating the complex business ideas, but still people love to watch as well as share videos instead of reading long texts that describe the latest products or services of any brand.
It’s fundamental really. It’s easier for people to watch something than read something. People like easy. It’s why homes are more likely today to be built with a movie theater room rather than a library.
This article isn’t an argument for which is better: video or text. It’s simply a matter of making it as easy as possible for the customer to understand what your business is about. This means putting your business in front of them in an extremely easy-to-digest manner.
Here are 10 important reasons why the explainer video is gaining so much popularity.
1. It’s a Creative Medium
One of the major appeals of the animated explainer video is that it is capable of telling a story in different ways. Besides, there is no requirement of this type of video to be grounded in reality as long as it goes well.
Everyone likes cartoons. So much so that when you watch animated films of today, it’s almost as if the writers were thinking just as much about the adults in the audience as the children.
Live-action explainer videos work well too. Though animated videos are probably easier because it makes the company seem more friendly and employees don’t need to get on camera — which may not come naturally.
Animated videos are useful because normally you either must have those on your team be on camera or outsource it to a talent agency. The former option may be bad because you’re not trained actors. The latter option may not be great because you’d prefer to tell your customers it was done in-house and you like to take care of your customers yourself rather than outsource things.
2. It Can Explain Better Than Words Can
Studies have proved that a powerful video has the tendency to stick to the minds of the end users for a longer time than any catchy slogan. As a result, while these videos are used to promote the services or products of any businesses, these can better explain what they can actually do for all the customers.
We’re really just working to get information from the business into the heads of the customer. So whatever method works best for that is what a business owner should pursue.
3. It’s Highly Entertaining
Now, more and more people are prone to watch documentaries and movies than going through the books or novels as they can watch the former even within a short break between works. This is why, now most of the written texts are being replaced by the animated explainer videos.
4. It’s More Dynamic Than Still Images and Text
While compared to the static images or plain text, the animated explainer video can bring more interest in the end users due to their dynamic nature.
In the past, video was well-loved but not as accepted due to slow internet connections. Business owners wanted to use video but simply could not due to dial-up and 56k modems. But more and more people are getting ‘high-speed’ internet when upload, download, and ping times are all good enough to support most videos. Many of us are even using gig internet.
Video will become more and more common as fast internet connections become more and more common.
For those of you with a rural audience, make it obvious that there’s a transcript of the video included. And make sure the transcript doesn’t make your audience that needs it feel like second-class citizens. Even a document can be fun and engaging. Add a few images, some bold, beautiful typography, and it’ll be a bit more entertaining.
5. It Can Spread like Wild Fire
As these videos can easily be shared with others through social media, thus these can help to spread the positive points about any brand swiftly. We all know our friends are more likely to watch a video we link them than a read a text document!
6. It Increases Conversion Rates
Apart from attracting the potential visitors to the site, the businesses also have to convert the visitors into sales. This is what the animated explainer videos can do for any company. Most sales funnels nowadays include a video at some point in the process. Video done well can pay for itself in a hurry.
7. It clarifies the objective of any product
Words can become tricky while describing any product. But with the help of the explainer videos, it becomes easier for the companies to eliminate all the guess work.
Some things are better shown in video. Finances, perhaps not. But letting your customers know how nice you make make their landscaping look… hard to argue with video.
They say a word is worth 1,000 words. So how much is a video worth?
8. It Generates More Interest Among the Customers
Studies have proven that the visitors are more curious to find out the details of any video than reading a block of text to read any message. So, it can be said that the videos can increase the interest of the target audiences. Pro tip: Include ‘skip to’ sections outlining what’s in the video for readers who are short on time.
9. It Offers Better SEO Ranking
People always search for quick and simple ways to understand about any services or products of any brand. But with the help of the videos, the businesses can enjoy greater exposure and this can bring better search engine ranks. YouTube is owned by Google.
10. It Makes It Easy for the Audience to Retain the Details
According to the studies, most of the people have higher levels of retaining information in comparison with the information heard. The task becomes easier by using these explainer videos. With video, you capture the attention of both auditory and visual leaners.
Final Thoughts
How much has your company invested in video? How much has it returned in sales?
If you haven’t done it yet, give it a short. Surely at least one or two of the reasons on this list is enough for you to invest in the program. Enjoy!
