Close this search box.
Blog » Business Tips » How to Market to a Completely Different Niche

How to Market to a Completely Different Niche

marketing your business globally

The riches are in the niches, or so they say. If you’re thinking of pivoting your business and exploring an entirely new niche, it may make you feel a little uneasy.

Entrepreneurship itself can be very shaky at times and isn’t guaranteed. When you find a comfortable spot, it’s understandable to want to cling to that security.

However, it can start to feel very routine and eventually hold you back from reaching your larger business goals. If you’re looking to successfully break into a fresh new market, here are some key steps to take.

Continue to Reach Out to Your Existing Contacts

Just because you’re going into a new niche doesn’t mean you have to leave your existing contacts and old clients in the dust. They may or may not continue to desire to work with you but that still doesn’t erase who they know and what their reach is.

The best type of marketing is still referral marketing. If you can get connected with someone to serve in your new desired niche, half of the work will already be done and you’ll just need to close the sale.

I’ve had tons of contacts reach out to me after they’ve pivoted their business and changed niches to see if I had any contacts, referrals, or leads they could connect with. It’s worth a try as you never know who knows who.

Find Out Where Your New Target Market Hangs Out

Do some research just like you did in the beginning stages of your business to find out where your new target market hangs out whether it be online or offline.

My favorite place to start looking for people to serve in my niche is in Facebook groups. Facebook is still the most popular social media platform so odds are you’ll find your target market on there one way or another.

One of the best ways to reach your niche is by presenting them with targeted Facebook ads. Facebook has already done all the hard work of learning about your target market and what their interests and habits are. All you need to do is create an ad directed toward that niche.

Create Your New Offer

Before you even think about ads, you want to create some type of offer. If you’re changing niches, all your old offers aren’t really going to apply to your new audience.

Get on the phone with a new people in your target market to learn more about what their needs are and how they think. Then, come up with an offer to solve their biggest pain point right now.

It’d probably be best to start by creating a smaller free offer to help drive people to join your email list. Once you know the people who signed up are in your target niche, you can start marketing to them using emails.


Changing directions in business can be scary. What’s even worse is not feeling confident in your ability to start all over and market to a new niche. When you think about it, it’s not much different from the marketing tactics you may have used initially.

If it’s not broke, don’t fix it!

About Due’s Editorial Process

We uphold a strict editorial policy that focuses on factual accuracy, relevance, and impartiality. Our content, created by leading finance and industry experts, is reviewed by a team of seasoned editors to ensure compliance with the highest standards in reporting and publishing.

Debt Expert and Financial Writer
Choncé Maddox is a debt expert. She helps ambitious millennials and Generation Z get our of the mounds of debt they are in following college. In 2015 she realized she couldn’t afford to do her own laundry, she was so broke. She had to make a change. Over the next three years she personally tackled $50,000 in debt and became debt free. She teaches others her passion since.

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.


Top Trending Posts

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More