3 Easy Ways to Make Your Email Follow Ups More Effective

Posted on March 13th, 2019
business email

In today’s email-driven workplace setting, sending follow-ups is key if you want to secure new clients for your business, establish partnerships, and so on.

Email inboxes can fill up quickly, so it’s important to have a follow-up strategy in place when you plan to do outreach. It’s so easy for an email to get buried or for someone to open your message and plan to respond only to forget or get preoccupied with something else.

There is a right and wrong way to send follow-ups so consider these 3 easy ways to make your email follow ups more effective.

1. Change the Subject Line

Understand that email open and click-through rates are remarkably low. There’s a good chance your email got missed but it also could have gotten deleted or skipped over depending on your subject line and the message itself.

The thing is, so many people send mass emails out requesting certain favors from people but it comes off as generic and unnatural.

If you follow up, you can make it known that you’re a real person looking to establish a real connection. You can also switch to a more eye-catching headline to capture attention and encourage more people to open your message. Think outside of the box instead of simple headlines like ‘Pitch’, ‘Freelance Pitch’ or ‘Partner Request/Inquiry’.

Lead with an actual benefit that will help the person you’re sending the email to and pique their curiosity.

2. Be Clear and Concise

Most people don’t like to read super long emails. If your first email was drawn out, make a note to shorten it for next time. When you follow up, make sure your message is clear and concise.

You can briefly reiterate your offer but also make it super clear and understandable so the reader knows what you want and what they’d have to do.

For example, when I send freelance writing pitches, I like to customize them to the prospect’s needs and interests. I take the time to view their website or blog then come up with a few unique ideas for content.

I also propose that we schedule a trial assignment so I can prove my skills. This puts the ball in their court but it also leaves me a topic to follow up on. You never want to send those ‘just checking in’ emails. Tell people what you’re reaching out for and what you want to know from them.

This will prompt people to respond and also cut down on future pointless emails.

3. Understand the Importance of Timing

While the subject line and context of your email are both important, it’s also crucial that you understand how timing plays a role. If you really want to make a specific connection, plan for multiple follow-ups.

Also, realize that when some people do respond and say ‘no’ it just means not right now. I’ve had several opportunities come my way that I pursued in the past, but timing wasn’t right at that moment.

Be sure to write down the date of your initial outreach email then plan out when you’ll send follow-ups.

Summary

Following up may not be your favorite thing to do as a business owner, but it works. Everyone is busy, so following up can only help improve the chances of your message getting seen and responded to.

Use these 3 easy tips to make your next email follow-ups more effective and successful

 

Choncé Maddox

Choncé Maddox

Choncé Maddox is a debt expert. She helps ambitious millennials and Generation Z get our of the mounds of debt they are in following college. In 2015 she realized she couldn’t afford to do her own laundry, she was so broke. She had to make a change. Over the next three years she personally tackled $50,000 in debt and became debt free. She teaches others her passion since.

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More