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Thinking of bringing a new product to your audience? Being in a position where your business is ready to grow is wonderful, and it means that you’re on the right track. A new product just might be the thing to add more profit and to serve more people.

Done incorrectly though, a new product can be a huge waste of your time and a flop. Time is the one resource we can’t get back, so we don’t want to waste it on something that ultimately doesn’t sell for us.

The Pre-Launch is Key

Before you start selling something to people, you have to tell them you’re going to sell them something. This is the pre-launch, or the warm up. Get people excited beforehand, so that when you do finally release your product they snap it up right away.

In the weeks preceding your launch, tell your audience that you have something exciting coming up. Talk in broad terms about what it is. Something like ‘I’ve been working on something for long distance runners that’s going to take your runs to the next level by making running more comfortable.’ This tells your audience that a new piece of gear is probably coming, but they don’t know what kind. It’s a mystery, and one they want to find the answer to.

Then about a week before your launch, start to give people more details. Tell them more about the product and how it will help them. This will weed out the people who aren’t serious about buying, and it will excite the ones that can see themselves using it.

How to Introduce a New Product In The Launch

During your launch (which should cover at least 4 days), you should be hyping up your product to every single person in your audience. By that I mean, you should be on all your platforms multiple times throughout the launch. 

People need to see things multiple times before they buy it. They have to emotionally attach themselves to it. Whether you’re selling new shoes or massages, you have to show people that it’s worth opening up their wallets for your product.

Repetition is very good for that. Repeat your offering AND how your offering can help them a bunch of times, and use different language each time. For example, you can say that a massage is self care one time, and then you can say it’s a part of a healthy routine another. Fundamentally you’re saying that getting a massage is a healthy move to make, but you’re using different points to do that.

Summary

Don’t over complicate how to introduce a new product to your audience. Stick to a simple formula of writing a basic essay: tell them you’re going to say something, say it, tell them what you told them. It works for a reason!

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Kara Perez is the founder of Bravely, a company that connects women and money. She freelances in the areas of personal finance and travel, and she eats peanut butter straight out of the jar.

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