“Don’t tell me where your priorities are. Show me where you spend your money and I’ll tell you what they are.”
– James W. Frick
It’s natural for people to spend their money on the things they care about, whether they are totally aware of it or not: individuals may check their account balance at the end of the month only to find that they’ve invested a tidier sum than most into fine wines and cheeses (and yet, asked about it, will shrug it off as nothing more than a small, occasional indulgence).
Likewise in the business world. If you run your expenses at the end of the month and are surprised at a figure you can’t seem to argue with, then you have a clue as to your priorities.
The important thing is to be aware and strategic about your money, always in harmony with the things you care about, in order to sustain your priorities and your business for a long-term timeline.