Thanks to the Internet, it’s possible to expand the reach of your business all over the world. Building your online presence is an important part of marketing your company.

However, it’s important not to overlook mobile marketing strategies. According to data from PewResearchCenter, 64% of American adults own a smartphone. Tablet use is on the rise as well.

If you want to reach people where they are, you need to make sure that you are using mobile marketing strategies for your business.

Mobile Friendly Website

One of the foundations of a good mobile marketing strategy is a website that is mobile-friendly. Because an increasing number of people use their smartphones or tablets to search for things online, it makes sense to ensure that you have a site that is easy to use in that format. In fact, you want potential customers to be able to search you out even when they aren’t at home.

If you haven’t updated your web design recently, now is the time to do so. Try to get something responsive so that it fits various screen sizes, and do what you can to make your site mobile friendly. It might cost more, but it’s worth the investment in your business.

Targeted Mobile Marketing Promotions

It’s also possible for you to use targeted mobile marketing promotions. You can combine your mobile marketing with your social media marketing to create a plan that reaches people where they are.

Use promotions that allow customers to save coupons or other deals to their phones. This makes it easy to carry the promotions in their pockets. Find out what your customers prefer in terms of contact, and make it a point to send them information in the form they prefer.

You can create a list, allowing your customers to opt-in to receive special discounts and deals through mobile alerts and text alerts. This makes it easy for consumers to participate in contests and promotions. Plus, if you use social media like Twitter and Facebook, it makes it possible for your customers to easily access your contests and promotions on their phones or tablets.

Consider Geo-Based Mobile Marketing

It’s also becoming popular to use some type of geo-based mobile marketing. While you might want to be careful with this type of marketing, it can be effective. The idea is that you send out a location-based deal so that mobile devices open to receiving communications are notified when they walk by your store.

You don’t have to be as intrusive as that, though. You can provide special discounts and other incentives to those who “check in” when they come to your business. You might provide 10% off a purchase if a mobile user “checks in” as they enter your establishment. It’s one to encourage mobile users to share with their networks, raising your visibility.

Don’t neglect your mobile-using customers. You might be surprised at how effective mobile marketing can be when you take the time to make your business available on smartphones and tablets, allowing your customers to engage in their natural habits to interact with you.


Peter Daisyme is the co-founder of Palo Alto, California-based Hostt, specializing in helping businesses with hosting their website for free, for life. Previously he was the co-founder of Pixloo, a company that helped people sell their homes online, that was acquired in 2012.

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